Tag Archive for 'channel 4'

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The Hits becomes 4Music, like a kiss with a fist.

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The Hits, a music channel in the UK relaunched itself this month as 4Music. The newly rebranded station joins the fold of sibling networks Channel 4, E4, More4 and Film4 in a multichannel line up that you could only dream of in Australia.

These two videos are promoting the relaunch which occurred on August 15th, with the first video a slow motion spot set to the track “Kiss with a Fist” by Florence and the Machine that’s refreshingly decent for a music channel.

– Cheers to Craig for the videos.

Television 101: An introduction to idents.

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David Mitchell, from That Mitchell and Webb Look recently narrated a Channel 4 series called TV is Dead? all about the “challenges the television industry is currently facing as a result of the digital revolution”.

One part of the series looked at the often over looked importance of television idents, something Australian television loves to dismiss, and something that this site is all about promoting. The clip should serve as an interesting introduction to the world of idents, and also offers a great peek into the UK television industry.

– Enormous thanks to Andy for the video.

The Stanley Kubrick season on More4.

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Last week Channel 4’s digital sibling More4 launched the Stanley Kubrick season, a ten day film festival of some of the celebrated directors work. This stunning promo was shot in one long take, and is a look behind the scences of Kubrick’s 1980 film The Shining, all from the perspective of the director himself.

The spot produced by Channel 4 Creative, was meticulously researched and was even shot using the directors favourite lens. Truly fitting for such a influential filmmaker.

British television seems to love the idea of programming “seasons”. More4 won an award for this promo used for their State of Russia season a few years back, and earlier this year BBC Four took its viewers on a trip into the Medieval mind.

Channel 4 goes live for a Honda advert.

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A few hours ago Channel 4 broadcast what The Guardian is calling Britain’s first ever live commercial during a break in the reality show Come Dine With Me. The three minute ad came live from the skies above Spain and featured a team of professional skydivers demonstrating Honda’s latest tagline “Difficult Is Worth Doing”.

The live nature of television is one of its biggest redeeming features, and while this commercial is certainly full of the novelty factor, its an example of the innovation that not only the advertising industry will have to adopt, but also the whole television sector in general.

For more advertising fun check out a new show that started this week on ABC1 called The Gruen Transfer, a very funny and interesting look into the industry. Or just check out some of my favourite ads, here and here.

– Thanks for the video Craig

Continue reading “Channel 4 goes live for a Honda advert.” »

The Simpson’s very own Channel 4 ident.

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The Simpson’s have made their idents debut! Just a few hours ago this Gracie Films (shhh) produced trail made its first run on Channel 4 in the UK.

As reported by the BBC, the ident is timed for the start of a new season on Channel 4, and of course the families upcoming feature length outing.

Check out all the C4 idents here, and The Killers own ident here.

This isn’t the first time The Simpson’s have collaborated with Channel 4 though, to download Marge’s alternative Christmas message from 2004, keep reading..

Continue reading “The Simpson’s very own Channel 4 ident.” »

Those bilingual Welsh.. ddwyieithiol Cymraeg


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While English does not have de jure status in Australia as our national language, in Wales its a very different story. Wales is officially bilingual which means by law English and Welsh have to be treated equally.

This pop-up book inspired promo for Welsh broadcaster S4/C explains how to get the most out of the channel in your language of choice. The production is excellent, and its made a very memorable clip out of something that could have just as easily been a very boring piece-to-camera.

Proud Creative have been the folks behind all the S4/C videos I’ve posted, and its been some of the best stuff I have seen from anywhere in the world since I started this site. The new brand they have built for S4/C is incredibly genuine, thoughtful and just constantly visually stunning.

S4/C’s Infinite Loop.

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What do you get when there’s a break in the schedule of television early in the morning? Infomercials? Test patterns?.. Not if you live in Wales. This loop, created for S4/C by Proud fills those gaps with a serene and mesmerising flow of five lines.

Its the kind of thing you’d expect to see projected on the wall in a big dark room at Georges Pompidou, not on early morning television in Wales. In fact, if it wasn’t on TV, we’d probably all call it art.. which it is, just like S4/C’s stunning idents collection.

Film4 to the Floor

film4

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judidenchewanmcgregor

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The first video is an extended promo for Film4 announcing that the channel will available for free, and the second video is a very funny and fairly random promo for the same thing featuring Judi Dench and Ewan McGregor.

Maybe there is some context I’m missing for the second video, or maybe its just meant to be that random/surreal kind of thing, either way, I likes.

Update: get some context after the jump courtesy of YouTube.

Another Update: it turns out these promos were directed by Kevin Spacey.

Continue reading “Film4 to the Floor” »

Four to the Floor: The ever growing complete-ish collection of Channel 4 idents.

Download the whole H264 bunch in one swoop here (137mb *.zip).

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c4roller - Twango

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c4dubai - Twango

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c4rocks - Twango

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trafalger - Twango

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c4dock

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c4stage

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tokyo

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wires

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flat.jpg

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hay.jpg

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car.jpg

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diner.jpg

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bowls.jpg

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city.jpg

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alien.jpg

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market.jpg

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Above is the ever growing collection of Channel 4’s current set of idents. The simple idea that flows through all these idents is the creation of “the 4″, be it optical illusion, supernatural intervention or coincidence, the iconic Channel 4 logo rears its head at some point during all these videos.

The basic premise leaves open many possibilities to play with, which perhaps also explains the longevity that these idents retain. New idents continue to be produced by Channel 4, and are added to the top of this post, with the most recent addition being: Airplane graveyard.

This remains simply one of the best set of idents I’ve seen. Any new idents will be added to this post as I find them.

For more Channel 4 awesomeness check out the Channel 4 category of this blog for lots more videos, or watch some of the special/one-off idents that Channel 4 have produced for various occasions below.

One-off and special idents created by Channel 4:

While its not entirely a Channel 4 ident as such, this promo for The Killers weekend on 4 does follow the same structure and is very cool….

256864804_d627c058a1_o - Twango

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The Simpsons got their own ident to coincide with the launch of the movie earlier…

c4simpsons - Twango

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To celebrate 25 years of broadcasting Channel 4 also recreated their classic original ident, along with a montage of the various idents they have used over the past quarter century.

4montage - Twango

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original4 - Twango

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