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BBC One Videos: Openings

The Olympic Broadcaster.

The official BBC trailer of London 2012.

> Quicktime H.264
(72mb)
> iOS Compatible
(31mb)
> Watch in Flash
(20mb)

The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.

Creative agency Rainey Kelly Campbell Roalfe Y&R developed the concept and the animation was created by Passion Pictures and produced by Red Bee Media.

Continuing a tradition of animated promos, check out previous Olympics trailers for Vancouver 2010 and Beijing 2008.

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