American TV Videos: Idents

Merger baby: The birth of NBC Sports.

The birth of NBC Sports.

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With the Comcast/NBCU merger complete the newly formed NBC Sports division (which includes a rebranded Versus Network) needed a clear identity.

In steps LA based Troika who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.

Roll montage..

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