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BBC Four launched its season of Medieval programming last week, linking a series of documentaries, dramas and other shows around the central theme of Medieval history. This detailed, and creative trailer for the season, accompanied by a cover version of Purple Haze brands the season as a “trip into the Medieval mind”.
The concept of creating a programming season, dedicated to exploring a specific topic seems a rewarding exercise for not only the broadcaster to promote itself, and its schedule, but also to engage viewers on a wider basis, something that is sorely lacking at times on Australian screens.
The UK seem to embrace the concept more than others, with the promo for BBC Two’s ‘White Season’ earlier this year generating a touch of controversy, and the beautiful trailer for ‘The State of Russia’ season on More4 winning a Promax.
The closest things you see to a themed “season” of programming on Australian television would be Ten’s current retrospective on Jazz Funk Hip Hop, also known as So You Think You Can Dance.
SBS also show film seasons. But i agree. What i wouldn’t give to have access to BBC4.
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just also wanted to add that this brilliant promo is reminiscent of the opening sequence of HBO’s Carnivale
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It was created by the annoyingly talented and lovely James Price over at Transistor Studios in NY – http://www.transistorstudios.com/
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