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Seven Network Videos: Idents

Sunrise refresh nothing special.

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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.

Next time maybe..

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American TV Videos: Openings

“The Avatar of show opens” – Stephen Colbert

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The Emmy and Peabody award winning performance art and cultural phenomenon that is Stephen Colbert recently took his show into the world of high definition, and you know what that means.. a new opening sequence.

Produced by the New York based gang at Mr Wonderful, the new look is as delightfully jingoistic as the old, and a perfect way to start an almost perfect show.

Or as Stephen puts it in the press release they’ve “created the Avatar of show opens”… topical and funny, you’ve done it done Colbert.

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Web Asides

The idents of AOL.

Not sure why AOL need idents.. but they’re pretty nonetheless.

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Web Asides

Aaron Sorkin gets Family Guy’d.

Aaron Sorkin gets Family Guy’d.

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European TV Videos: Idents

Those crazy Danes. The absurd world of DR2.

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During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.

And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.

According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.

– Produced by DR Design. Thanks for the tip Niels.