Thanks Proud, the new S4C idents.

Download the whole H264 bunch in one swoop here (83.9mb *.zip).

> Quicktime H.264
(7.8mb)
> iPod Compatible
(3.2mb)
> Watch in Flash
(2.4mb progressive)

> Quicktime H.264
(8mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(2.3mb progressive)

> Quicktime H.264
(9.4mb)
> iPod Compatible
(3.9mb)
> Watch in Flash
(2.5mb progressive)

> Quicktime H.264
(8.2mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(2.2mb progressive)

> Quicktime H.264
(7.9mb)
> iPod Compatible
(3.2mb)
> Watch in Flash
(2mb progressive)

> Quicktime H.264
(8.5mb)
> iPod Compatible
(2.6mb)
> Watch in Flash
(2.3mb progressive)

> Quicktime H.264
(9.2mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(2.7mb progressive)

> Quicktime H.264
(8.2mb)
> iPod Compatible
(3.2mb)
> Watch in Flash
(2.2mb progressive)

> Quicktime H.264
(9.1mb)
> iPod Compatible
(3.1mb)
> Watch in Flash
(2.5mb progressive)

> Quicktime H.264
(8.2mb)
> iPod Compatible
(2mb)
> Watch in Flash
(2.1mb progressive)

Thanks to Dan from Proud Creative for sending me their latest creation, in collaboration with Universal Everything the new, and stunning idents for Sianel Pedwar Cymru, thats Channel Four Wales or simply S4/C.

According to Universal Everything the concept revolves “around the idea of magnetism and the invisible patriotic energy which binds Welsh people together”, and while thats a big idea to try to represent in just 20 seconds, I think its the kind of thing idents should be about.

Channels should impossibly strive to reflect the society and culture in which they broadcast, not just promote other shows on the network. Idents can be art, and S4C’s latest prove that. If I were Welsh I would be proud (no pun intended) to frame my television viewing through these elegantly created vignettes.

Update: Watch the making of these idents in the video below.

> Quicktime H.264
(49.8mb)
> iPod Compatible
(27.2mb)
> Watch in Flash
(23mb progressive)

12 Responses to “Thanks Proud, the new S4C idents.”


  • Absolutely superb. Some of the best idents I’ve ever seen and masses of scope for widening the collection in the future.

  • S4C have jumped on the bandwagon with weird and wonderful idents. A little Channel 4-esc, but yet they still manage to claim their independence from them. To see how weird the Welsh language is, take a look at the signage in the “trolley” ident. For a channel that’s never going to get an audience of more than 600,000 they’re certainly made one hell of an effort.

  • Also check out the lovely schools ident/break filler and the ‘Making of’ video.

  • When I first saw them, I didn’t like it too much mainly because of the logo, but couple of months I like it. However the new logo still doesn’t appeal to me.

  • Very nice, very clean. Beautiful!

    I’d love to hear someone speaking Welsh. 🙂 In Cornish, a language related to Welsh, “hy a Scullyas lyf a dhagrow” means “She wasted my pint”!

  • These are great, especially the ones featuring the dramatic Welsh coastline.

    Wales looks so beautiful in these, well done!

  • I despised these when they were first released but now I have grown to love them. They are superb idents, just as good as Channel 4’s.

  • Now, this is how idents should be! Clean, beautiful music, beautiful scenery, a great idea…this is now my favorite idents…it makes me sad that the BBC, who used to had so beautiful and bold ideas, well…got beaten by the guys at 4 ^^;

  • You need to get hold of the S4/C Llinellau / Lines ident http://www.youtube.com/watchv=jbVKM0IuBsQ&mode=user&search=
    and also their promo for subtitles and on-line viewing, it looks amazing, all based on the properties of a puppet show with strings and pop-ups, you’ll love it!

  • What a lovely reflection of the country!

  • Just a warning that on November 1st S4C will be launching 10 new idents to go side by side with the current ones. They will tie in with the theme of bringing welsh people together, except that these idents will apparantly interact with the individual announcers voice (A bit like BBC Fours old ones). Not too sure how thats going to work….

  • The one with the children’s toy rides was filmed in an underpass under Queensway in Newport by the train station. Interesting piece of trivia – this underpass no longer exists, and personally I’m intrigued they managed to find a day to film when there wasn’t a homeless person asleep in it.

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