The studio ident for Film4 Productions is a new take on the “Channel 4 formula”, that sees the logo slowly revealed to the viewer through the magic of perspective.
The first video is an extended promo for Film4 announcing that the channel will available for free, and the second video is a very funny and fairly random promo for the same thing featuring Judi Dench and Ewan McGregor.
Maybe there is some context I’m missing for the second video, or maybe its just meant to be that random/surreal kind of thing, either way, I likes.
Update: get some context after the jump courtesy of YouTube.
Another Update: it turns out these promos were directed by Kevin Spacey.