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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.
Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.
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Tony Robinson, Kevin McCloud, David Starkey and Jon Snow take part in a pub quiz, terrifying their fellow patrons in the process, and backing up More4’s claim of being ‘really quite clever’.
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Since 1993 Channel 4 has been offering viewers an alternative to the Queen’s Christmas message. With the likes of Ali G, Jamie Oliver and even Marge Simpson delivering a speech it’s generally been a rather tongue-in-cheek event.
This year however Channel 4 decided to court controversy with their decision to approach Iranian President Mahmoud Ahmadinejad (who was so beautifully satirised by SNL here) to deliver the address.
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The studio ident for Film4 Productions is a new take on the “Channel 4 formula”, that sees the logo slowly revealed to the viewer through the magic of perspective.
Check out more from Film4, or just more studio idents.
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Last week Channel 4’s digital sibling More4 launched the Stanley Kubrick season, a ten day film festival of some of the celebrated directors work. This stunning promo was shot in one long take, and is a look behind the scences of Kubrick’s 1980 film The Shining, all from the perspective of the director himself.
The spot produced by Channel 4 Creative, was meticulously researched and was even shot using the directors favourite lens. Truly fitting for such a influential filmmaker.
British television seems to love the idea of programming “seasons”. More4 won an award for this promo used for their State of Russia season a few years back, and earlier this year BBC Four took its viewers on a trip into the Medieval mind.
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A few hours ago Channel 4 broadcast what The Guardian is calling Britain’s first ever live commercial during a break in the reality show Come Dine With Me. The three minute ad came live from the skies above Spain and featured a team of professional skydivers demonstrating Honda’s latest tagline “Difficult Is Worth Doing”.
The live nature of television is one of its biggest redeeming features, and while this commercial is certainly full of the novelty factor, its an example of the innovation that not only the advertising industry will have to adopt, but also the whole television sector in general.
For more advertising fun check out a new show that started this week on ABC1 called The Gruen Transfer, a very funny and interesting look into the industry. Or just check out some of my favourite ads, here and here.
- Thanks for the video Craig
The concept behind Channel 4’s iconic idents have lept from behind your television screen and into the real world…
Continue reading ‘This art installation brought to you by Channel 4.’
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Like everything Channel 4 does, they’ve managed to make their digital switchover campaign that bit more creative then the rest of the bunch. Not only have they dug up bizarre eighties television icon Max Headroom, they’ve paired him with Ewen Macintosh from The Office.
Max Headroom made his television debut in 1985, the same year I was born, so the reference is going a little over my head. The BBC however refers to Headroom as the “original digital TV star” which makes him and his claim that “the future is here” a highly original and wry choice for Channel 4’s campaign.
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