Archive for the 'Channel 4' Category

The news needs more Steadicam (and laughs).

Published on January 30, 2011 in Channel 4 and Videos: Promos. 0 Comments Tags: channel 4.

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The wit of David Mitchell and the profundity of Charlie Brooker have joined forces along with Jimmy Carr and Lauren Laverne for a new topical comedy programme on Channel 4 called 10 O’Clock Live.

In a similar vein to local productions Hungry Beast or the 7pm Project the show is a tight hour or news, chat and comedy. Visually the programmes colour palette and set design are decidedly un-newsy, and the use of Steadicam makes for a (quite literally) smooth viewing experience.

Something that’s meant to make us laugh, is somehow also making us smarter. The rise of comedy in the delivery of news is challenging new audiences to have a greater understanding of the world around them, and hopefully that’s a good thing.

Attending the funeral of Big Brother.

Published on June 12, 2010 in Channel 4 and Videos: Promos. 2 Comments Tags: big brother.

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Over the past decade the Big Brother format has swept the world, and along with it broadcast thousands of hours of people sleeping. It’s had an enormous cultural impact, made this guy incredibly wealthy and at least a couple people mildly famous.

But the format has been losing steam for a while now, the Australian version wrapped up in 2008, and now in 2010 the British version is also saying goodbye.

The final season is embracing its impending death, with a strange circus themed title sequence, and a rather witty promo featuring former housemates attending the shows funeral. It’s nice that the show is acknowledging its departure from British television screens with as much dignity a show like this can muster.

- Big thanks to Craig for the videos.

The next big thing in promos? Parodying Apple.

Published on March 9, 2010 in Channel 4 and Videos: Promos. 3 Comments Tags: apple, channel 4, e4.

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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.

Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.

Channel 4 goes 3D for a week.

Published on December 14, 2009 in Channel 4 and Videos: Idents. 4 Comments Tags: channel 4.

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Last month Channel 4 embraced the 3D television fad with a week of special programming, and some nifty on-air branding to go along with it.

Along with the 3D promos, a special 3D ident was also produced. Check out the rest of the Channel 4 idents here.

More4, quite clever really.

Published on February 3, 2009 in Channel 4 and Videos: Promos. 4 Comments Tags: more4.

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Tony Robinson, Kevin McCloud, David Starkey and Jon Snow take part in a pub quiz, terrifying their fellow patrons in the process, and backing up More4′s claim of being ‘really quite clever’.

Channel 4′s truly alternative Christmas message.

Published on December 27, 2008 in Channel 4 and Videos: TV. 5 Comments Tags: channel 4, simpsons, snl.

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Since 1993 Channel 4 has been offering viewers an alternative to the Queen’s Christmas message. With the likes of Ali G, Jamie Oliver and even Marge Simpson delivering a speech it’s generally been a rather tongue-in-cheek event.

This year however Channel 4 decided to court controversy with their decision to approach Iranian President Mahmoud Ahmadinejad (who was so beautifully satirised by SNL here) to deliver the address.

Film4 takes idents to the big screen.

Published on October 19, 2008 in Channel 4 and Videos: Idents. 2 Comments Tags: cinema, film4.

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The studio ident for Film4 Productions is a new take on the “Channel 4 formula”, that sees the logo slowly revealed to the viewer through the magic of perspective.

Check out more from Film4, or just more studio idents.

The Stanley Kubrick season on More4.

Published on July 20, 2008 in Channel 4 and Videos: Promos. 1 Comment Tags: channel 4, kubrick, more4.

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Last week Channel 4′s digital sibling More4 launched the Stanley Kubrick season, a ten day film festival of some of the celebrated directors work. This stunning promo was shot in one long take, and is a look behind the scences of Kubrick’s 1980 film The Shining, all from the perspective of the director himself.

The spot produced by Channel 4 Creative, was meticulously researched and was even shot using the directors favourite lens. Truly fitting for such a influential filmmaker.

British television seems to love the idea of programming “seasons”. More4 won an award for this promo used for their State of Russia season a few years back, and earlier this year BBC Four took its viewers on a trip into the Medieval mind.

Channel 4 goes live for a Honda advert.

Published on May 30, 2008 in Channel 4 and Videos: TV. 12 Comments Tags: advert, channel 4.

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A few hours ago Channel 4 broadcast what The Guardian is calling Britain’s first ever live commercial during a break in the reality show Come Dine With Me. The three minute ad came live from the skies above Spain and featured a team of professional skydivers demonstrating Honda’s latest tagline “Difficult Is Worth Doing”.

The live nature of television is one of its biggest redeeming features, and while this commercial is certainly full of the novelty factor, its an example of the innovation that not only the advertising industry will have to adopt, but also the whole television sector in general.

For more advertising fun check out a new show that started this week on ABC1 called The Gruen Transfer, a very funny and interesting look into the industry. Or just check out some of my favourite ads, here and here.

- Thanks for the video Craig

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