A new lens for Bio.

Look at the 2014 refresh for the Bio channel in Australia.

Quicktime H.264
iOS Compatible
Watch in Flash

Quicktime H.264
iOS Compatible
Watch in Flash

So it’s clearly been a while since I posted anything here, but its been even longer since I posted anything about the Bio. channel.

Existing in Australia on the Foxtel platform (in one form or another) since 2004, the Bio. channel has recently refreshed its look and proposition.

Produced by Sydney-based Jonathon Lau, the 1960’s and 70’s inspired design extended to the production itself, and adds a real depth to the rebrand that can be felt on-screen:

Using a Blackmagic Studio camera the team shot hundreds of printed transparencies folding, moving, sliding and bending. These live elements were combined with motion graphics to be at the centre of the onscreen package. The authenticity and nostalgia from these techniques make a good match for the channel’s brand values.

For more info check out this.

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