New promo for Big Love on HBO.
Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.
But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.
Sidenote: Carrier is one of the best documentary series I’ve ever seen.
Oh hell yes. Aaron Sorkin is working on a new TV show.
ABC2 getting The Colbert Report.
Seven’s new channel promises to be the least niche-y of the new digital multichannels, which unlike youthful Go! and sporty ONE don’t seem to be actively appealing to a specific audience.
And the channel launches aren’t over yet with the long awaited launch of ABC3 on December 4th still to come.
Catch the first 6 minutes of the new 7TWO in the video above, should give you a good feel of what its all about.