S4/C’s Infinite Loop.

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What do you get when there’s a break in the schedule of television early in the morning? Infomercials? Test patterns?.. Not if you live in Wales. This loop, created for S4/C by Proud fills those gaps with a serene and mesmerising flow of five lines.

Its the kind of thing you’d expect to see projected on the wall in a big dark room at Georges Pompidou, not on early morning television in Wales. In fact, if it wasn’t on TV, we’d probably all call it art.. which it is, just like S4/C’s stunning idents collection.

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