While English does not have de jure status in Australia as our national language, in Wales its a very different story. Wales is officially bilingual which means by law English and Welsh have to be treated equally.
This pop-up book inspired promo for Welsh broadcaster S4/C explains how to get the most out of the channel in your language of choice. The production is excellent, and its made a very memorable clip out of something that could have just as easily been a very boring piece-to-camera.
Proud Creative have been the folks behind all the S4/C videos I’ve posted, and its been some of the best stuff I have seen from anywhere in the world since I started this site. The new brand they have built for S4/C is incredibly genuine, thoughtful and just constantly visually stunning.