Videos: Idents

Television 101: An introduction to idents.

The importance of television idents (85mb) >> To comment and see other videos visit

> Quicktime H.264
> iPod Compatible
> Watch in Flash
(70mb progressive)

David Mitchell, from That Mitchell and Webb Look recently narrated a Channel 4 series called TV is Dead? all about the “challenges the television industry is currently facing as a result of the digital revolution”.

One part of the series looked at the often over looked importance of television idents, something Australian television loves to dismiss, and something that this site is all about promoting. The clip should serve as an interesting introduction to the world of idents, and also offers a great peek into the UK television industry.

– Enormous thanks to Andy for the video.

14 replies on “Television 101: An introduction to idents.”

Thanks for sharing that.. very interesting! The British TV industry seems to put more importance on idents than the Australian networks – given that the commercial networks here don’t use them much in prime time anymore. For instance, Ten could probably do so much to create some buzz among it’s so-called youthful audience with some decent eye-catching idents, but in reality they are very plain.

ABC and SBS of course still maintain the idents, but I don’t think either of them match the spectacle of the UK ones. They’d probably love to if they had the money to do so.

Neat video.

Sadly, the production values illustrated in that are not embraced by the networks here in Canada. Though, if they didn’t spend so much time selling their specialty networks, there might be enough cash to make some distinctive work.

Ugh. Richard Woolfe (Sky 1/2/3) is an absolute turd.

It’s weird how they managed to make ITV1’s idents look cinematic and watchable in that!

Looks like an interesting show, i’d love to watch the series… it would be fantastic if you could upload all the episodes when you get around to it, thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *