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Maybe its just my uninformed 21-year-uni-graduate perspective on it, but the whole digital television thing in Australia doesn’t seem to be taking off.
The UK seems to know what its doing, and I know there’s legislation in Australia that prevents certain programming and multichanneling, but I think the only way people are going to migrate to digital TV is if there is more content on more channels, I have a HD television, and as nice as the picture is on the news, I’d rather have an ABC3 or a TenTwo.
Three of my closest loved ones have had set top boxes forced on them as “presents”, and after the initial “gee… thanks John”, I like to think they’re actually using them, for example my chicken pox laden four year old niece, whose father won’t get Foxtel got to watch ABC Kids on two channels today, with children’s programming stretching from 4.30am to 3pm across ABC and ABC2.
This video is an ad for the UK’s digital television push, the character ‘Digit Al’ is voiced by Matt Lucas and the ads have been “interrupting” normal television across the UK since the 5th of May.