Category: Videos: Idents

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ABC1 Videos: Idents

New beginnings for the ABC in 2008.

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I’m pretty excited by all things ABC, and the national broadcaster has been giving us plenty to stew over lately. When they’re not broadcasting confusing promos for ABC2, they’re busy dropping hints about changes to come and leaking blurry photos of new logos on the net. So in the unlikely event we needed anymore proof that a new change was indeed coming, they’ve delivered this new promo bizarrely incorporating what I can only assume is the Pan Slavic Flag with the promise of “New Beginnings”.

The song is ‘Brand New Day’ by the cellist for the Foo Fighters Jessy Greene.

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Ten Network Videos: Idents

The network graphics of Ten HD… montage style.

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The good folks at Motion Foundry have been nice enough to cobble together the whole “look” of Ten HD into 30 seconds of video for us. I still can’t receive Ten HD were I live, so I guess this is the closest I’ll get to watching it for now.

While I certainly have my problems with Ten in general (for example, I don’t watch it) the on-air graphics for Ten HD are quite appealing, and if they ever got around to playing current episodes of The Office I’d probably sit down and watch.

For more from Ten HD check out the intro and ident videos as well.

– Thanks to Alex for the video, and Jane Eakin who commissioned the design.

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Nine Network Videos: Idents

Channel Nine “hearts” TV, and other lies.

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promo - Twango

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Slogan’s are tricky things, trying to distill an organisations entire mission into just a few words is a daunting task, but it can completely change a companies image.

Apple’s ‘Think Different‘ slogan is seen as a turning point for the company, ‘Got Milk?‘ turned dairy sales around in the US, and the beautifully meaningless ‘Just Do It‘ from Nike is still doing its job. One slogan you won’t hear people talking about in years to come however is Channel Nine’s new trainwreck of a promise.. “We Heart TV”.

Ah yes, the Nine Network, source of inspiration to poets across the ages.

That is Crikey’s critique of Channel Nine’s laughable new slogan, which honestly couldn’t be more a more inappropriate tag line if they tried, it’s up there with ‘Fair & Balanced‘.

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ABC1 Videos: Idents

Wrapping up Christmas on the ABC.

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abcxmas07 - Twango

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Well I’m going to Queensland for the rest of this week, so posting may slow down more than usual. I thought it was about time I shared some of that Australian Christmas cheer, so here is the ABC’s seasons greetings from various people within the broadcaster and around the world.

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BBC Two Videos: Idents

Cutting up Christmas on BBC Two.

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The whole BBC is getting into the Christmas mood, and BBC Two have taken the latest incarnation of their idents into a surreal pop-up book world filled with scissor wielding Grinch like creatures and cardboard skies.

Check out the rest of the regular BBC Two idents here, or explore below the fold for a Christmas themed promo, and one of those whats-on-nexts for the whole BBC…

Continue reading “Cutting up Christmas on BBC Two.”
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BBC One Videos: Idents

The Christmas Penguins of BBC One.

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One year ago today I posted the BBC One Christmas ident for 2006, and in the spirit of consistency I give you this years Christmas ident, this time featuring the skating prowess of some penguins. Check out the rest of the BBC One idents right here.

And even though I’ve never watched an episode of Dr Who, the trailer for this years Christmas special looks pretty cool, and it goes with my whole previously stated appreciation of original programming during the holidays.

– Thanks for the videos Andy and Craig.

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Channel 4 Videos: Idents

E4 scrubs up a new look.

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Channel 4 relaunched the branding of its digital sibling E4 last Monday with five new idents and a refreshed on-air look. Above are four of the new idents (will post the fifth when I find it). The concept needs a bit of explanation, but unlike some other idents, these seem to make some sense. Basically they are meant to;

transform a typically British scene – such as a barn, a beach hut or a hotel – into a “deranged E4 space” where the “weird and wonderful colourfully unfolds”

Thats the word from the networks senior producer anyway. Whatever they are meant to be, they will probably appeal to the networks target audience, and really can a network that plays this much free-to-air Scrubs be all that bad? An example of a new look promo is after the jump, so..

Continue reading “E4 scrubs up a new look.”
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ITV Videos: Idents

ITV1 wants you to have more sex.

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ITV1’s good-looking-but-confusing idents got a refresh recently with the addition of four new spots. This is just one of them; fountains. Check out the rest of ITV1’s idents here. When ITV isn’t broadcasting conceptually odd idents, or documentaries about sex, they’re running premium rate telephone competitions, which they’ve been apologising for after the jump.

Continue reading “ITV1 wants you to have more sex.”
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S4/C (Welsh) Videos: Idents

The new S4/C idents, that react to voice.

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Proud Creative, working for Welsh broadcaster S4/C have created some of the most stunning videos I’ve posted on this site. I was immediately impressed by the “invisible patriotism” of the Welsh people that they captured in their earlier idents for them, and everyone was mesmerised by the infinite loop that filled S4/C’s on-air down time.

Now though it’s time for something new from Proud and S4/C, something technically very tricky and something thats a world first. Basically they have shot some new idents on film, but with some computer wizardry from Minivegas and some custom designed audio reactive software they are able to create “realtime rendering of live action elements”. Which means the continuity announcers voice actually effects what is on screen, similar to what BBC Four used to do, but on a whole new level.

Watch the videos above in order for the best experience, as they give an explanation as to what is going on, and start thinking about the endless possibilities S4/C have to expand this series.

– Thanks to Dan and Roger from Proud for the videos.

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European TV Videos: Broadcast News Videos: Idents

The Swedes are coming: SVT1 and SVT2.

svt1-4dec-a - Twango

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So far on this blog I have managed to feature European television from Norway, Belgium, France, Denmark, Switzerland, and the UK. Which considering how little Australian content is on this site, shows just how lazy I am, and just how proactive and generous my readers are (thanks again!).

Well we now have another European country we can add to that list: Sweden, thanks to Simon who has supplied me these videos from SVT (thats Sveriges Television) the license fee funded national broadcaster of everyones favorite high tax paying country.

I’ve always been fascinated by Sweden and its literally at the top of my “next holiday” list. I don’t know what my attraction is, maybe its the Saab’s, maybe its the The Knife, whatever it is I can’t wait to hopefully visit for myself sometime soon.

Enough about my travel plans though, these videos are a mix of promos, idents and programming from SVT1 and SVT2, for a run down of whats in each video…

Continue reading “The Swedes are coming: SVT1 and SVT2.”