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Germany’s ZDF (aka Zweites Deutsches Fernsehen) combines the Chinese landscape with Olympic athleticism, along with the obligatory cultural reference in the form of a flying dragon for this slick branding of their Games coverage.
– Big thanks to Ulrich for the video.
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Olympics broadcast branding has been a bucket full of cliches so far. And while the BBC’s incredibly unique take on the Games has been a much needed dose of fresh air, Norway’s national broadcaster NRK have delivered a nice spin on the usual slow motion althetes imagery with this Heroes-meets-300 inspired spot.
– Thanks to Hans for the video.
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Corporación Radiotelevisión Española, or RTVE, is the state owned public broadcaster of Spain, operating eight television networks (including one just for classical music broadcasts), and six radio stations. Unlike the ABC or the BBC however, RTVE is financed with a combination of government funding and advertising.
Last week RTVE revealed its new branding, bringing together its aging brand into a “unified and common graphic language”. And although the new look isn’t expected to launch on-air until later in the year, the above video gives a thourough overview of the new look broadcaster, from its logos to stationary.
For a comparison of the new and old logos check out Brand New’s coverage.. and as for the song in the video, its ‘Take A Chance’ by The Magic Numbers.
– Thanks to RocÃo from Summa for the video.
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Somewhat surprisingly these idents from Irish broadcaster RTÉ Two date all the way back to 2004, which in the world of design seems like decades ago.
And while Irish viewers may very well be sick of them, design wise they’ve stood up to fickle ravages of modernity for nearly four years now, something most on-air looks could only wish for.
These idents were created by Piranha Bar, with 3D and compositing MV75.
– Thanks to Morten for the videos.
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TV2 Nyhetskanalen is Norway’s first round the clock news network, its operated by commercial broadcaster TV2 and has been on the air just over one year.
The above is a selection of the stations on-air look, but compared to the outstanding branding of Norway’s national broadcaster NRK, aren’t really that great.
And while I know Australia does have its own news network in Sky News, surely its time a free-to-air alternative launched, and if the ABC doesn’t get the funding to launch one, perhaps its time Seven launched a news channel, the name itself is crying out for some word play.. Seven 24?
Even New Zealand is about to get a free to air news channel at the end of the month.
– Thanks for the videos Hans!
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So far on this blog I have managed to feature European television from Norway, Belgium, France, Denmark, Switzerland, and the UK. Which considering how little Australian content is on this site, shows just how lazy I am, and just how proactive and generous my readers are (thanks again!).
Well we now have another European country we can add to that list: Sweden, thanks to Simon who has supplied me these videos from SVT (thats Sveriges Television) the license fee funded national broadcaster of everyones favorite high tax paying country.
I’ve always been fascinated by Sweden and its literally at the top of my “next holiday” list. I don’t know what my attraction is, maybe its the Saab’s, maybe its the The Knife, whatever it is I can’t wait to hopefully visit for myself sometime soon.
Enough about my travel plans though, these videos are a mix of promos, idents and programming from SVT1 and SVT2, for a run down of whats in each video…
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These are a series of openers from various news programs from the Norwegian national broadcaster NRK. The shows in order of appearance above are RedaksjonEN, Standpunkt, Urix and Østnytt.
The entirely CGI sequences keep away from the usual television news trap of using old footage to create drama and instead get an incredible amount of creative mileage from a small dot from the NRK logo that begins each show.
There’s a consistency here I love that makes each program distinctively NRK, which is something that lacks among the various news shows of say the ABC (7.30, Lateline, etc), however its probably debatable as to whether such cohesion between sepereate broadcasts is needed.
Check out more from the license fee funded Norwegian NRK in my earlier post here.
– And another huge thanks to Hans for the videos.
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Virgin 1 launched last night in the UK, it’s the new flagship channel of the Virgin Media group. Available on terrestrial, satellite and cable services, its set to compete directly with Sky One.
The best of whats available on Virgin 1 currently seems to be Seinfeld and It’s Always Sunny in Philadelphia (watch if you haven’t!). The networks slogan is “proper telly”, and I’ll be interested to see how they follow up that claim. The build up to the launch didn’t exactly blow me away, and the magnetism theme of the first ident kind of reminded me of this, that said, its all early days still.
For another launch of a television station that I thought was pretty impressive, check out the first five minutes of Five US.
Update: I’ve just posted some more NRK videos here.
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It was only a few days ago I was posting about Norway’s TV2, and if you liked that, you should love this.. From the same country that brought you the aerosol spray its the Norwegian national broadcaster; NRK, or Norsk rikskringkasting.
Let me explain the contents of the videos, and a bit more after the jump..
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I’ve learnt a lot more about Norway than I thought I would from writing this blog. I’ve learnt that Norway it isn’t (despite what I thought) part of the European Union, that it ranks number #1 in the UN Human Development Index, and now apparently its the most peaceful country on earth!
Back to TV though, check out Norwegian broadcaster TV2’s idents here in my earlier post, or watch their news and weather openers above, with music composed by David Lowe, whose work you may have heard in the theme music to BBC News.
– Thanks Hans for the videos.