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Germany’s ZDF (aka Zweites Deutsches Fernsehen) combines the Chinese landscape with Olympic athleticism, along with the obligatory cultural reference in the form of a flying dragon for this slick branding of their Games coverage.
– Big thanks to Ulrich for the video.
4 replies on “The Olympics on Germany’s ZDF.”
Madness – I like it!
But John, enough of the bloody Olympics!!!
I’d like to see what the NBC one looks like…
ZDF is clearly superior on presentation to his counterpart ARD.
Their Euro 2008 opener was also superior.
ZDF has always been the more stylish of the two public broadcasters in sports presentation (since 2000!). ARD’s intro is just f***ing embarissing, it’s a rough cut of various archive footage with nearly zero effects!