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Olympics broadcast branding has been a bucket full of cliches so far. And while the BBC’s incredibly unique take on the Games has been a much needed dose of fresh air, Norway’s national broadcaster NRK have delivered a nice spin on the usual slow motion althetes imagery with this Heroes-meets-300 inspired spot.
– Thanks to Hans for the video.
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These are a series of openers from various news programs from the Norwegian national broadcaster NRK. The shows in order of appearance above are RedaksjonEN, Standpunkt, Urix and Østnytt.
The entirely CGI sequences keep away from the usual television news trap of using old footage to create drama and instead get an incredible amount of creative mileage from a small dot from the NRK logo that begins each show.
There’s a consistency here I love that makes each program distinctively NRK, which is something that lacks among the various news shows of say the ABC (7.30, Lateline, etc), however its probably debatable as to whether such cohesion between sepereate broadcasts is needed.
Check out more from the license fee funded Norwegian NRK in my earlier post here.
– And another huge thanks to Hans for the videos.
Update: I’ve just posted some more NRK videos here.
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It was only a few days ago I was posting about Norway’s TV2, and if you liked that, you should love this.. From the same country that brought you the aerosol spray its the Norwegian national broadcaster; NRK, or Norsk rikskringkasting.
Let me explain the contents of the videos, and a bit more after the jump..