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Channel Five’s sizzle reel for the year ahead shows off the networks import heavy programming line up for 2009, accompanied by the Ladyhawke track ‘Magic‘.
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For the first time in six years, Five is giving itself a rebrand. The new look network has dropped the lower case type, and replaced it with a logo that’s just a little reminiscent of way BBC One do things.
Coming on-air for the first time last night, the look isn’t the only thing to change, with a new approach to promotions and ad breaks also coming into effect.
While the new look is just as slick as any other UK network, it manages to lack some the unity of other network idents, and although I’ve only seen this selection, I’m pretty confused as to what its all meant to mean, if anything.
For me though, Channel Five are going to have a hard time topping this.
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UPDATE: Download high-def versions of the idents here (70mb) and here (54mb).
Two days ago UK broadcaster Five rebranded its multichannel Five Life as.. Fiver. The new look channel is an attempt by Five to jump start is fledgling digital expansion, which also includes the Five US network.
Fiver is being touted as a “younger, faster, louder re-invention of Five Life”, and an attempt to capture some of the male audience scared off by the Five Life brand.
And musically, the first of the two idents feature the track ‘The Message’ by Grandmaster Flash and the Furious Five, not sure about the second video sorry the second video is ‘I Get Around’ by Dragonette.
The new look of the network revolves around the cursor motif, and were designed by the team at We Are Seventeen, London. Keep reading for a Fiver promo..
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If it wasn’t for the fact that I actually see kangaroos on a daily basis I’d probably be lambasting these Neighbours promos on Channel Five for there overuse of our national icon, but I guess its hard to argue with a cliché when you’re living in one.
In summary, Neighbours is leaving the BBC and heading to Five.
– Thanks for the videos Craig.
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In November last year Whitehaven, Cumbria became the first region in the United Kingdom to switch off its analogue televisions service. Even more sites are planning to switch this year, and by 2013 when the Channel Islands go digital its expected all of the UK will have ceased analogue transmissions.
All the channels are busily reminding its viewers to make the switch and above is Channel Five and ITV’s attempts to convert anyone left in the UK who hasn’t already ditched analogue.
For more UK digital switchover videos check out another one for Five with John Suchet, the Digit Al series and Penelope Keith on the benefits of Freeview. Australia has some similar spots promoting digital from the ABC and a cool animation from SBS.
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Earlier this year Channel Five celebrated ten years of existence with some special “Five is Ten” idents, now though its time for that Christmas cheer.
Check out last years Christmas ident from Channel Five here, or what I think is one of the coolest things on this site, a shark eating a meat version of the Five logo.
– Thanks again for the video Andy.
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Five is ten! You’ll have to forgive me for the title of this post, it refers to a Dead Ringers bit (video after the jump). The graphics and execution on these special anniversary idents are fantastic, and I love the route they’ve taken of the network literally being ten years old like a child.
Above Kirsty Young, Matthew Wright, Naomi Wilkinson reflect on their time at Channel Five, which for a network I know nothing about is certainly growing on me. And below some cross promotion with Five Life and that Dead Ringers bit, so keep reading…
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Channel Five celebrated its 10th birthday yesterday, the above is the start of the channel, and the Spice Girls guaranteeing it will be the new sensation (how did that pan out?.. i’m not being facetious I really don’t know what people think of it).
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The first 3 minutes of the new FiveUS digital channel just launched in the UK. It basically just introduces the programming, and you meet Russell who between shows will be touring the US talking to the people behind some of the shows and looking at the culture that we so love and hate.
Like in the other FiveUS clips this one also includes Sufjan Steven’s “Chicago”, but also mixes in a bit of Razorlight’s “America”.
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Along with FiveUS, a new channel targeted at women has also been brought online by Five. Five Life will feature the likes of The Ellen DeGeneres Show and Home and Away.
More exciting for me though is the inclusion of Love My Way in the line up. I only recently discovered the show, and documented my enthusiasm for it here. If you live in the UK give it a go, and if you live in Australia catch up with the DVD’s because I think the third season is due soon.
Update: John Suchet reminding you to rescan for the new channels.
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