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It wasn’t too long ago that I showed you an ad from Digital UK introducing their mascot ‘Digit Al’ to spruik the benefits of digital television and get the minority of British households who hadn’t already jumped on the digital bandwagon to do so.
Well the BBC are at it again with their own promo, featuring some British celebrities that I can’t quite recognise talking about the benefits of switching.
How I wish the Australian digital television market hadn’t been legislatevly retarted by “the dead hands of a compliant government and too powerful media owners”, Crikey have some other good points in an article about the situation, which basically concludes that by pushing any real change back to 2012 is far too late, by which time we’ll all be downloading our shows (as if we’re not already), and commercial FTA will be screwed.
Australian’s love non-Australian content, there is nothing prolific to speak of being produced locally on commercial free to air, and with broadband not far from being in every persons house its no wonder we’re cutting out the middle man (the broadcaster), and finally taking control of when, how and what we watch on television.