In November last year Whitehaven, Cumbria became the first region in the United Kingdom to switch off its analogue televisions service. Even more sites are planning to switch this year, and by 2013 when the Channel Islands go digital its expected all of the UK will have ceased analogue transmissions.
All the channels are busily reminding its viewers to make the switch and above is Channel Five and ITV’s attempts to convert anyone left in the UK who hasn’t already ditched analogue.
For more UK digital switchover videos check out another one for Five with John Suchet, the Digit Al series and Penelope Keith on the benefits of Freeview. Australia has some similar spots promoting digital from the ABC and a cool animation from SBS.