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ABC1 Videos: Idents

Cross platform music on your ABC.

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The ABC has you covered when it comes to new music. With Rage, JTV, and Triple J coming at you online, over the airwaves, and in your downloads.

Music joins the rest of the zspace created “Cross Platform” idents here.

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Channel 4 Videos: Idents

4 more interruptions from Channel 4.

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Four more videos from Channel 4’s “interrupted” series. Check out the whole collection here.

Categories
BBC One Videos: Idents

The Stepford Wives of the new BBC One ident.

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The suburbs of Britain, and the well dressed women who mow its lawns are the focus of the latest ident release from BBC One. See the rest from this series right here.

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Channel 4 Videos: Idents

The Simpson’s very own Channel 4 ident.

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The Simpson’s have made their idents debut! Just a few hours ago this Gracie Films (shhh) produced trail made its first run on Channel 4 in the UK.

As reported by the BBC, the ident is timed for the start of a new season on Channel 4, and of course the families upcoming feature length outing.

Check out all the C4 idents here, and The Killers own ident here.

This isn’t the first time The Simpson’s have collaborated with Channel 4 though, to download Marge’s alternative Christmas message from 2004, keep reading..

Categories
SBS Videos: Idents

What happened to idents on SBS?

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SBS have had some sweet idents in the past, but lately.. nothing. With Big Love and Top Gear both on air at the moment I’m watching SBS more regularly than ever before, but seeing no idents.

The closest thing they seem to have is this Cadbury’s ad that incorporates the SBS logo. I hope they have something planned, because when a channel gets the kind of scrutiny and criticism that SBS gets, a solid on air brand, that reinforces whatever it is the network wants to be, would probably be a good thing.

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S4/C (Welsh) Videos: Idents

Those bilingual Welsh.. ddwyieithiol Cymraeg


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While English does not have de jure status in Australia as our national language, in Wales its a very different story. Wales is officially bilingual which means by law English and Welsh have to be treated equally.

This pop-up book inspired promo for Welsh broadcaster S4/C explains how to get the most out of the channel in your language of choice. The production is excellent, and its made a very memorable clip out of something that could have just as easily been a very boring piece-to-camera.

Proud Creative have been the folks behind all the S4/C videos I’ve posted, and its been some of the best stuff I have seen from anywhere in the world since I started this site. The new brand they have built for S4/C is incredibly genuine, thoughtful and just constantly visually stunning.

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Channel 4 Videos: Idents

Another Channel 4 and 20 Questions… interrupted. (Plus, a competition to design your own C4 ident)

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What do you hate? Thats the question that Channel 4 asks, then slices together with a set up prank as part of what I’ve dubbed their new ..interrupted series. I have no clue who the celebrity in question is sorry, so maybe someone can fill me in.

In other C4 news though, 4Creative is holding a competition to design a new 15 second ident, so if you think you have an idea worthy of joining this bunch of idents you can find out what you need to do to enter right here.

Categories
BBC One Videos: Idents

A new BBC One ident enters the forest.

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A rabbit, a forest and some fairies round out the 11th addition to the new ‘circle’ idents for BBC One.

See the whole collection here, or to see the Northern Ireland variant keep reading..

Categories
BBC One Videos: Idents

The Morning Show’s war on Nine and Ten.


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BBC One launched two new idents over the weekend. This is the first of them, with a space exploration theme, the standard remains very high, and while they’re probably not my favourite you can’t deny the quality of production.

View all of the new BBC One idents here.

Categories
S4/C (Welsh) Videos: Idents

S4/C’s Infinite Loop.

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What do you get when there’s a break in the schedule of television early in the morning? Infomercials? Test patterns?.. Not if you live in Wales. This loop, created for S4/C by Proud fills those gaps with a serene and mesmerising flow of five lines.

Its the kind of thing you’d expect to see projected on the wall in a big dark room at Georges Pompidou, not on early morning television in Wales. In fact, if it wasn’t on TV, we’d probably all call it art.. which it is, just like S4/C’s stunning idents collection.