Category: Videos: Idents

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Channel Five Videos: Idents

Hello, Fiver. The new look Five Life.

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UPDATE: Download high-def versions of the idents here (70mb) and here (54mb).

Two days ago UK broadcaster Five rebranded its multichannel Five Life as.. Fiver. The new look channel is an attempt by Five to jump start is fledgling digital expansion, which also includes the Five US network.

Fiver is being touted as a “younger, faster, louder re-invention of Five Life”, and an attempt to capture some of the male audience scared off by the Five Life brand.

And musically, the first of the two idents feature the track ‘The Message’ by Grandmaster Flash and the Furious Five, not sure about the second video sorry the second video is ‘I Get Around’ by Dragonette.

The new look of the network revolves around the cursor motif, and were designed by the team at We Are Seventeen, London. Keep reading for a Fiver promo..

Continue reading “Hello, Fiver. The new look Five Life.”
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European TV Videos: Idents

The Irish idents of RTÉ Two.

Download the whole H264 bunch in one swoop here (266mb *.zip).

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Somewhat surprisingly these idents from Irish broadcaster RTÉ Two date all the way back to 2004, which in the world of design seems like decades ago.

And while Irish viewers may very well be sick of them, design wise they’ve stood up to fickle ravages of modernity for nearly four years now, something most on-air looks could only wish for.

These idents were created by Piranha Bar, with 3D and compositing MV75.

– Thanks to Morten for the videos.

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BBC (Other) Videos: Broadcast News Videos: Idents

The new look BBC World News.

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BBC World is now BBC World News, and BBC News 24 is now just BBC News. The renamed networks got a not particularly dramatic brand refresh as you can see.

UPDATE: Check out the rest of the new look BBC News here.

For a look at the before videos check out my previous post here.

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BBC Three Videos: Idents

The new look BBC Three… idents etc.

Download the whole H264 bunch in one swoop here (104mb *.zip).

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BBC Three got a complete rebrand in February, dumping the old logo and the beloved and iconic blobs. The new look was developed by Red Bee, and although on first glance the whole feel could be mistaken for an SMS ad, on further viewings a depth begins to appear, and you kind of start to like it.

The £380,000 rebrand is part of the channels repositioning to take itself beyond being just a television broadcaster. Red Bee say the idents are meant to “make it feel a more populated and alive place”, basically a visual representation of Facebook-like communities, including their own Sims like characters.

And while the idea of big media embracing user-generated content, and saying stuff like “web 2.0” usually drives me crazy, BBC Three seem to be pulling off a nice balance, and at least their taking a risk, and in the process appearing incredibly progressive.

The six new idents are above, but ten more videos await you after the jump, including promos, the 60 second news and viewer uploaded intros.

Continue reading “The new look BBC Three… idents etc.”
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Videos: Idents

Is that a screenshot in your lightbox?

This is admittedly a very small and fairly simple new feature of the site, but since its a fairly small and simple blog I figured it probably warranted a mention.

Try clicking on an image from the last few posts, and a full size screenshot will appear in one of those fancy lightboxes. Enjoy!

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New Zealand TV Videos: Idents

New Zealand’s new look Sky Sport.

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The New Zealand arm of Sky Sports got a rebrand recently, with a new logo, and some new idents. Designed by Brandspank, the new look is intended to capture those milliseconds of sporting greatness “when something spectacular occurs in sport that jolts us typically laid back Kiwis out of our seats and cause us to show our passion”.

– Thanks to Steve from Brandspank for supplying the videos.

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Seven Network Videos: Idents

The very polished Seven HD.

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Among the commercial networks Ten HD appear to have gone to the most trouble with their branding, and the slow, steady and lackluster look of Nine HD isn’t anything spectacular.

For Seven HD however the current look is a sublime and creative execution of the networks slogan “the difference is clear”, and a huge leap forward from the ident that opened the network back in October.

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BBC Three Videos: Idents

BBC Three says buh-bye to the blobs.

Download the whole H264 bunch in one swoop here (50.2mb *.zip).

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BBC Three relaunched its whole brand last month, and these are a selection of the old-look idents, including the first video above, which is the “blobs” final adieu just before the new look arrived.

These Aardman inspired spots have been on-air since the networks launch in 2003, and while I’m not often a fan of purely CGI idents, as they often create stale nothingness, these are quite an exceptional concept, often funny and beautifully executed.

BBC Three is the network responsible for bringing Little Britain to television, along with the short lived but awesome architecture series Dreamspaces.

– Cheers to Andy for supplying the videos.

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Nine Network Videos: Idents

You’re (finally) watching Nine HD.

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Last week Channel Nine became the last of the commercial networks to begin broadcasting breakaway programming on their HD channel.

Nine HD joins the heavily promoted Ten HD, and the first on the scene 7HD.

While its very much early days for multichanneling in Australia, the real fun should begin January 1st next year when the networks get the chance to start broadcasting additional SD channels, and finally fulfilling the promise of digital television by hopefully embracing UK style multichanneling… e7, TenTwo, 9b etc.

Categories
New Zealand TV Videos: Idents

The light surrounding you on New Zealand’s ONE.

idents

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idents

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idents

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idents

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TV ONE is part of New Zealand’s largest free to air broadcaster TVNZ, which among other channels includes the previously mentioned TV2.

The first video is a 90 second brand spot for the network, while the second video is a 2008 season promo, both videos heavily feature Evermore’s track Light Surrounding You. The third video is a timelapse ident for the channel, and the last video is a promo for its netball coverage feature the song Dream Catch Me by Newton Faulkner.

– Thanks again to TVNZ for supplying the videos.