Last night the Seven Network dipped its toe into the world of multichanneling with the soft launch of “Australia’s first new commercial television network in four decades”; Seven HD (or 7HD, or “the second Seven Network”).
The press release for the launch promises a third channel within 15 months, and fills us in with these extra details:
This “breakaway” schedule is the first step – with a complete primetime schedule for the second Channel Seven to be launched in the coming weeks. The “look and feel” and on-air presentation marketing and promotion for the new channel will be unveiled to coincide with the launch of the complete schedule for the second Channel Seven in the coming weeks.
With a third channel on the way in 2009 perhaps they should look to Channel 4 in the UK for multichannel name ideas (e4, More4, Film4 etc). Speaking of British inspirations, this current Seven HD look does have a touch of the BBC HD’s about it.