Download the whole H264 bunch in one swoop here (104mb *.zip).
BBC Three got a complete rebrand in February, dumping the old logo and the beloved and iconic blobs. The new look was developed by Red Bee, and although on first glance the whole feel could be mistaken for an SMS ad, on further viewings a depth begins to appear, and you kind of start to like it.
The £380,000 rebrand is part of the channels repositioning to take itself beyond being just a television broadcaster. Red Bee say the idents are meant to “make it feel a more populated and alive place”, basically a visual representation of Facebook-like communities, including their own Sims like characters.
And while the idea of big media embracing user-generated content, and saying stuff like “web 2.0” usually drives me crazy, BBC Three seem to be pulling off a nice balance, and at least their taking a risk, and in the process appearing incredibly progressive.
The six new idents are above, but ten more videos await you after the jump, including promos, the 60 second news and viewer uploaded intros.
Two promos, one for Lily Allen’s talk show, and the comedy Pulling.
What’s on now, next and later on BBC Three.
This program contains… consumer advice.
The end credits, just like the rest of the BBC.
The 60 second news showing coverage from media organisations around the world.
User uploaded videos introducing upcoming shows.
And finally, the first 4 minutes of a day in the life of BBC Three, which starts broadcasting at 7pm and goes through until 4am.
– And an enormous thanks to Andy for supplying all the videos.