For Seven HD however the current look is a sublime and creative execution of the networks slogan “the difference is clear”, and a huge leap forward from the ident that opened the network back in October.
With just over a fortnight left until the December 16th launch of Ten HD, more details continue to emerge, including some more specifics on the first week of programming, and a new video to compliment the earlier introduction to Ten HD promo.
Unlike the first video, theres no talking (or accents) to worry about, just a cover of Johnny Nash’s I Can See Clearly Now and a concept that visualises for us how much better the world can apparently be in high definition. Again, the very slick production is the work of Jane Eakin and Motion Foundry who it seems will be responsible for the on-air look of the new network.
With Seven HD already on the air, and Ten HD just a few weeks away, its just Nine HD, not due until March next year that will round out Australia’s commercial networks first foray into digital multichanneling.
– Thanks again to Alex from Motion Foundry for the video.