Author: John Beohm

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BBC One Videos: Openings

The Olympic Broadcaster.

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The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.

Creative agency Rainey Kelly Campbell Roalfe Y&R developed the concept and the animation was created by Passion Pictures and produced by Red Bee Media.

Continuing a tradition of animated promos, check out previous Olympics trailers for Vancouver 2010 and Beijing 2008.

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American TV Videos: Idents

Gloob launches in Brazil.

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Brazil just got itself a new channel with the launch of children’s entertainment network Gloob earlier this month. Designed by the Globosat in-house team, you can get full details of the launch here.

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American TV Videos: Idents

Merger baby: The birth of NBC Sports.

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With the Comcast/NBCU merger complete the newly formed NBC Sports division (which includes a rebranded Versus Network) needed a clear identity.

In steps LA based Troika who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.

Roll montage..

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European TV Videos: Openings

Archéologie from Curtis Baigent.

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Paris based designer Curtis Baigent has re-imagined the sandscapes and dusty cliches surrounding archeology for this new opening title sequence for the France 5 programme “Archéologie”.

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European TV Videos: Promos

See the big picture.. on Prime.

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As a follow up to last years toy figurines inspired spot, this year the same team have produced this deconstruction of Belgium broadcaster Prime’s upcoming programming line up.

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Channel 4 Videos: Idents

Dancing with 4Music.

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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

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Foxtel Videos: Promos

I love “I love Food”.

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A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.

I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..

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American TV Videos: Promos

Happy Super Bowl, America.

All I can say is.. bravo NBC.

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SBS Videos: Idents

Seven billion and counting.. the new look SBS.

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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:

contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.

Produced by US Sydney, with full credits here.

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American TV Videos: Idents

Current TV hoists a new logo up the flagpole.

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When I was in the states last year I stumbled upon an enjoyable little television programme called Infomania, that was being broadcast on an even littler network called Current TV.

Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.

Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.

Credits: Identity by Wolff Olins and on-air look by Loyalkaspar.