American TV Videos: Idents

Current TV hoists a new logo up the flagpole.

New look for Al Gore’s Current TV.

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When I was in the states last year I stumbled upon an enjoyable little television programme called Infomania, that was being broadcast on an even littler network called Current TV.

Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.

Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.

Credits: Identity by Wolff Olins and on-air look by Loyalkaspar.

1 reply on “Current TV hoists a new logo up the flagpole.”

infoMania was a brilliant programe. Yes, was. What you didn’t touch upon in this blog was the fact that this ‘new’ style Current TV meant that infoMania was axed.

As someone from the UK, I personally still enjoyed it (maybe that’s beacause I’ve researched a lot of American culture) so that shows how great it was.

Of course, the show hasn’t been as good since Conor Knighton left and the show went to a full studio, but it shouldn’t have been axed – not yet anyway.

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