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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.
I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.
For more info on the 4Music rebrand read this.
(Thanks for the details Nick)
4 replies on “Dancing with 4Music.”
“I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding.” ARGH don’t! They were awful!
I definatly wouldn’t describe the BBC One Dance ident as gold standard, probably the worst look of BBC One in its history.
“…a gold standard for television branding.” I just don’t think that is true.
soulless and bland