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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.
It’s the Persepolis of Winter Olympics promos and I love it.
Shockingly this arrangement is from Michael Buble’s Cry Me a River! It’s a superb follow up to the the BBC’s Beijing promo. I hope they give something equally superb for London 2012.
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I love that it manages to include curling! An epic 40 seconds, beautifully done.
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There is a 60-second version knocking around on YouTube, whilst a slightly shorter version, with the bright Olympic colours in the background formed the titles for the games.
And two weeks on – still not sure whether I love it or loathe it. Glad they finally ditched the Ski Sunday tune, and defo an improvement on the 2002 and 2006 titles – but not the excellent 1998 titles.
I was never a huge fan of the Beijing monkey though and come London I’d like to see a step away from these animated sequences and actually something a bit more traditional – but strikingly modern at the same time.
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On the subject of major sporting events, have you seen the BBC’s World Cup trailer?
http://www.youtube.com/watch?v=71ezSA46WtY
(Shame the agency didn’t upload it in HD though…)
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