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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.
It’s the Persepolis of Winter Olympics promos and I love it.
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On February 19th 1985, two days before I was born, a little television programme called EastEnders first hit the airwaves in the UK. Twenty five years later and we’re both going strong. To celebrate, the BBC created this rather ambitious station ident featuring the case of the soap along with a slightly altered Albert Square.
Check out the rest (well most) of the BBC One ‘Circle’ idents here.
- Thanks for the video Craig.
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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.
Next time maybe..
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During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.
And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.
According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.
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The good Doctor is having his last outing this Christmas season in his current incarnation, and the BBC have created a special BBC One ident to celebrate.
Previous BBC One Christmas idents have included giant snowballs, skating penguins and even Wallace and Gromit.
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On December 4th this year Australia got a new free to air channel (its been quite a year for that). The launch of ABC3 has been a long way coming, a dedicated children’s channel was officially proposed in 2007 by the government of the time, but had obviously been an ambition for the national broadcaster way before that.
Watch as the Prime Minister flicks the switch on the channel, and look out for a follow up post with more about branding of ABC3 soon.. right here.
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Last month Channel 4 embraced the 3D television fad with a week of special programming, and some nifty on-air branding to go along with it.
Along with the 3D promos, a special 3D ident was also produced. Check out the rest of the Channel 4 idents here.
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Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.
Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.
But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.
Sidenote: Carrier is one of the best documentary series I’ve ever seen.
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