Archive for the 'Videos: Idents' Category

The movement of France 5.

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Created by Les Télécréateurs for French public service channel France 5, these idents are damn near perfect in their simplicity.

The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. Its underlying meaning is stated loud and clear: knowledge derives from making new links.

Understated and engaging, you can see more from the channels branding here.

Jones! A new New Zealand channel.

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A new channel launched in New Zealand this week called Jones! that embraces the world of classic television with a modern slant and very upbeat branding.

Created by NZ based Brandspank its a nice spin on the traditional look and feel generally associated with channels filled with Colombo and Cheers reruns.

Fashion TV en Español.

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For a channel best known for broadcasting runway footage this branding work for Fashion TV in Spain is surprisingly captivating.

Designed by Madrid based Helio Vega its a beautiful execution which will no doubt outshine the programming on its own network.

Gloob launches in Brazil.

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Brazil just got itself a new channel with the launch of children’s entertainment network Gloob earlier this month. Designed by the Globosat in-house team, you can get full details of the launch here.

Merger baby: The birth of NBC Sports.

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With the Comcast/NBCU merger complete the newly formed NBC Sports division (which includes a rebranded Versus Network) needed a clear identity.

In steps LA based Troika who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.

Roll montage..

Dancing with 4Music.

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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

Seven billion and counting.. the new look SBS.

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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:

contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.

Produced by US Sydney, with full credits here.

Current TV hoists a new logo up the flagpole.

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When I was in the states last year I stumbled upon an enjoyable little television programme called Infomania, that was being broadcast on an even littler network called Current TV.

Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.

Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.

Credits: Identity by Wolff Olins and on-air look by Loyalkaspar.

The new look ABC2: Always Brighter.

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The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.

Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).

First look at the new ABC1 idents and branding.

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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.

Continue reading “First look at the new ABC1 idents and branding.” »