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Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.
Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.
Created by Sydney agency Moon.
Download the whole H264 bunch in one swoop here (74mb *.zip).
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One of Australia’s longest running subscription television networks TV1 began broadcasting in widescreen for the first time last week (sounds quaint I know).
To mark the occasion they refreshed their look with a heavy emphasis on branding the various day parts, and further reinforcing the retro yet modern feel.
TV1 have maintained a consistently strong on-air brand without actually straying too far from their core look as you can see in this 2006 post.
- Thanks to Jackie from zspace for the videos.
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Bondi based Where Theres Smoke have updated their previous work for Channel [V], extending the concept while taking the whole thing in a slightly darker direction.
There is a whole set of idents based around this new look and feel, which went on-air yesterday. This is just the directors cut 30 second version.
As for the song in the clip, it’s Solitude is Bliss by Tame Impala.
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Ahh sports.. Yep, it’s that thing I know nothing about, and the reason I’ve never been any good at inter-office small talk. That said, I do genuinely feel like I’m missing out something and wish I was able to appreciate it.
The closest I get to it is an episode of Sports Night, and that’s about as smug as you can get, and unfortunately for its nothing people want to discuss around the office.
But enough about my problems at work. We’ve got six beautiful idents from ONE HD, displaying the grace and beauty of sports, avoiding the crass and overly graphic take some other sports networks adopt.
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Developed by Heavenly and produced by We Are Seventeen, this is the new look being adopted worldwide by the Universal Channel. Available through Latin America, parts of Europe and Southeast Asia it is partially owned by NBC Universal and not surprisingly plays a lot of American content.
The rebrand is bright, slick and inoffensive, with all the hallmarks of a “general entertainment” channel, and exactly the kind of thing I’d expect to find myself watching next time I’m in a Polish hotel.
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Lithuanian based motion design studio Korb have created this pair of beautifully crafted idents for MTVN HD in Poland. Globally, MTV have done some amazing on air presentation, from Latin America’s visual break to Australia’s local take on the brand.
And while the idea isn’t entirely original, the unique look and subtle execution of it all creates a powerful and thoughtful take on the otherwise ADHD brand that is MTV.
For a look behind the scenes, and for full credits keep reading below the fold..
Continue reading ‘There’s something in the water at MTV Poland.’
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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.
It’s the Persepolis of Winter Olympics promos and I love it.
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On February 19th 1985, two days before I was born, a little television programme called EastEnders first hit the airwaves in the UK. Twenty five years later and we’re both going strong. To celebrate, the BBC created this rather ambitious station ident featuring the case of the soap along with a slightly altered Albert Square.
Check out the rest (well most) of the BBC One ‘Circle’ idents here.
- Thanks for the video Craig.
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Australian breakfast television news programme Sunrise received a major refresh this morning with new branding and a new set. The new look is neither a great step forward or back from the old, its just different enough that people might notice, but not enough of a significant improvement that anyone will really care.
Next time maybe..
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During a recent episode of Oprah (yeah thats right) I came to the realisation that Denmark might just be the coolest place on Earth, that said I’ve never been.
And if these messed up idents for public broadcaster DR2 are anything to go by, it’s probably also a very creative, perhaps absurd place.
According to Wikipedia the DR2 channel is something of a Danish version of BBC Four which might go someway to explaining the playfully insane and visually pleasing eight idents contained in the video.
- Produced by DR Design. Thanks for the tip Niels.
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