Archive for the 'Videos: Idents' Category

Dancing with 4Music.

Published on March 18, 2012 in Channel 4 and Videos: Idents. 3 Comments Tags: , , .

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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

Seven billion and counting.. the new look SBS.

Published on November 2, 2011 in SBS and Videos: Idents. 2 Comments Tags: .

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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:

contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.

Produced by US Sydney, with full credits here.

Current TV hoists a new logo up the flagpole.

Published on September 21, 2011 in American TV and Videos: Idents. 1 Comment Tags: , , , , , .

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When I was in the states last year I stumbled upon an enjoyable little television programme called Infomania, that was being broadcast on an even littler network called Current TV.

Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.

Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.

Credits: Identity by Wolff Olins and on-air look by Loyalkaspar.

The new look ABC2: Always Brighter.

Published on April 9, 2011 in ABC2 and Videos: Idents. 4 Comments Tags: , .

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The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.

Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).

First look at the new ABC1 idents and branding.

Published on February 6, 2011 in ABC1 and Videos: Idents. 8 Comments Tags: .

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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.

Continue reading ‘First look at the new ABC1 idents and branding.’

Oprah and the launch of OWN.

Published on January 22, 2011 in American TV and Videos: Idents. 2 Comments Tags: , , .

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Launching on January 1st 2011, OWN: The Oprah Winfrey Network is a natural extension of the hyper-popular daytime talk show, and surely one of the few networks in the world built around a single figure.

With Oprah’s recent visit to Australia, the nation has grown even more enamored with the women and her message, and despite my gender-and-age I’ll happily admit that she produces an incredible show with a relentless message of personal growth, interwoven with philosophy aligned with the likes of Jung or Frankl.

Two years in the making, Philadelphia based BIGSMACK designed the new on-air look through “the numerous branding twists and turns” taken prior to the channel launch. On the technical side, the largely animated look of the network is complimented by a number of organic touches:

To create the on-air look BIGSMACK shot an array of natural elements — including light reflected through a variety of objects like crystal and Plexiglas, as well as water, glitter and particle dust — on a soundstage using a Canon 5D camera. That organic basis was then composited with digital elements animated using Cinema 4D and Adobe After Effects.

The montage gives a taste of the IDs, menus, bumpers and lower thirds created for the network, along with the colour coding of the various dayparts (orange mornings, green afternoons and purple evenings).

The first four minutes of Eleven.

Published on January 16, 2011 in Ten Network and Videos: Idents. 1 Comment Tags: .

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Australia’s newest television station is on the air. Check out the launch and opening minutes of the new channel in this video. Now what’s launching next..

Get ready to say He11o.

Published on December 30, 2010 in Ten Network and Videos: Idents. 3 Comments Tags: , , , , , .

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January 11th, 2011 will see the launch of a new free to air Australian television channel aptly enough called Eleven. The new channel will be the last (for now) of the free to air multichannels and the first general entertainment offering from Ten, who currently only offer a sports channel to compliment their main offering.

A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours. Eleven is part of a larger strategic change within Ten that includes extending nightly news through primetime slots previously occupied by The Simpsons and Neighbours.

As with all things the Ten Network do, this new channel has fairly spot on branding and targeting along with the programming to back it up. Something that can’t entirely be said for 7mate or GEM.

Merry Christmas from the BBC, ITV and Five.

Published on December 25, 2010 in BBC One, Channel Five, ITV and Videos: Idents. 0 Comments Tags: , , , .

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Last year it was the Doctor and his TARDIS, this year the BBC gets homely with some Christmas lights to celebrate the festive season. Meanwhile ITV1 and Five deliver some slightly less ambitious holiday idents.

- Big thanks to Craig for the videos.

Planes, cars and Blackpool.

Published on October 23, 2010 in Videos: Idents. 6 Comments Tags: , .

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Channel 4 have been producing some of the most beautifully executed and conceptually coherent idents on television for nearly six years now.

Yesterday they introduced three new spots (well two if you don’t count the 3D spot) with the clear stand out being the epic airplane graveyard ident.

Again, an absolute triumph in branding and incomparable to local offerings. For the full set of Channel 4 idents stretching back to the beginning look here.