Connecting 2: The new look ABC2 idents.

Download the whole H264 bunch in one swoop here (81mb *.zip).

idents

> Quicktime H.264
(11.2mb)
> iPod Compatible
(5.7mb)
> Watch in Flash
(3.2mb progressive)

idents

> Quicktime H.264
(6.9mb)
> iPod Compatible
(3.5mb)
> Watch in Flash
(2mb progressive)

idents

> Quicktime H.264
(13.5mb)
> iPod Compatible
(7.1mb)
> Watch in Flash
(2mb progressive)

idents

> Quicktime H.264
(5.3mb)
> iPod Compatible
(2.7mb)
> Watch in Flash
(1.6mb progressive)

idents

> Quicktime H.264
(4.5mb)
> iPod Compatible
(2.3mb)
> Watch in Flash
(1.3mb progressive)

idents

> Quicktime H.264
(12.7mb)
> iPod Compatible
(6.4mb)
> Watch in Flash
(mb progressive)

idents

> Quicktime H.264
(3.4mb)
> iPod Compatible
(1.8mb)
> Watch in Flash
(1mb progressive)

idents

> Quicktime H.264
(3.6mb)
> iPod Compatible
(1.9mb)
> Watch in Flash
(1.1mb progressive)

idents

> Quicktime H.264
(6.9mb)
> iPod Compatible
(3.6mb)
> Watch in Flash
(1.9mb progressive)

ABC2 got its best bit of PR to date on Friday when ABC TV formally became ABC1 and reminded, or alerted people for the first time that there was in fact a whole other channel available from the National Broadcaster.

Like everything the ABC does, the old look of ABC2 had its hits and misses, some of my favourites from the previous set of idents are here, but again they were far outweighed by all the ordinary ones.

Now though we have a whole new on-air look to dissect, and the first thing I thought when I saw these was… hey, its ITV4! Back in 2005 ITV4 used a similar split screen device to create visual puns, ABC2 on the other hand seem to be using the split screen to highlight various juxtapositions, city-nature, young-old, casual-professional etc. Which is fine, although it completely falls apart about half way through and I find myself wondering what two girls drinking a milkshake is meant to represent..

Comments in a previous post have already pointed out the similarities that the first of these ABC2 idents above have to the video clip of “Concrete Boots” by After The Fall, check it out and see what you think. It’s a good song either way.

Then finally, to dislocate the entire series a little more they’ve introduced two other idents (below) that are based on “parkour“, the ‘art of displacement’ which again is a fine concept for a series of idents, but why only throw in two of them.

I guess what I’m saying is that I like consistency and a central theme to my idents, something that can be explored and developed, not just random images linked at times, but then not at others.

idents

> Quicktime H.264
(5.3mb)
> iPod Compatible
(2.7mb)
> Watch in Flash
(1.4mb progressive)

idents

> Quicktime H.264
(8mb)
> iPod Compatible
(4.2mb)
> Watch in Flash
(2.4mb progressive)

(The idents were produced by zspace, who also did the new look ABC1.)

10 Responses to “Connecting 2: The new look ABC2 idents.”


  • I think ABC2’s idents are actually better than ABC1’s! These show a stronger branding, and narrower focus. They also won’t get as tiring as ABC1’s will.

  • agreed with andy. much better. at least the idea is logical (mostly)

  • I like these idents – they’re less ‘intrusive’ than the ABC1 ones (no VOs), too. I wonder why they went for “Connecting 2″ in the idents, but the tagline they use online is “It connects to 2″. At least ABC1’s “It begins with 1″ all the way through.

    Does anyone know the name (if any) of the song used in the ‘skater’ and ‘spinner’ idents? I think I’ve heard it before, but I’m not sure.

  • OMG somebody’s been watching “Sugar Water”!
    http://youtube.com/watch?v=FhSsrhtgb1g

  • I wish they had watched Sugar Water!

  • Does anyone know the what the music’s called in the milkshake ident?
    I’ve heard it on TV before. Thanks

  • What’s the name of the music used in the Skater and Spinner idents?

  • ahhh! i love the song for spinner and have no idea what it is, i tired typing what i thought the lyrics were in to google with no result.
    does anyone know what it is?

  • Does anyone know what the song in both the skater and spinner idents is?

    Someone said Wayne Connolly composed and performed it, but I couldn’t find anything on this.

  • haha i’m also in search of the elusive but beautiful music from the skater and spinner indent. anyone know where to find it?

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