The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.
In steps LA based Troika who created the new branding for the division that would represent everything from the Olympics to Sunday Night Football and Tour de France.
British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.
I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.
For more info on the 4Music rebrand read this.
(Thanks for the details Nick)
A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.
I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..
All I can say is.. bravo NBC.
This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:
contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.
Founded in 2005 by Al Gore, the network felt a bit like what would happen if the Hungry Beast kids were given their own channel (in a good way). The Emmy and Peabody award winning channel was thrust into the spotlight earlier this year with the announcement that Keith Olbermann would join the network.
Along with the arrival of Keith came a refreshed look and a brand new logo. The old logo was pretty ordinary and didn’t really say much. The new look however is simply stunning – and works just as well static or animated. It’s a truly unique channel, now with the branding to match.