BBC (Other) Videos: Idents

The black and white Olympics.

The Winter Olympics like never before.

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Going against all tradition and cliche, the BBC have created one hell of a Winter Olympics promo. No blue ice, no slow motion athletes, and no gold medals.

It’s the Persepolis of Winter Olympics promos and I love it.

4 replies on “The black and white Olympics.”

Shockingly this arrangement is from Michael Buble’s Cry Me a River! It’s a superb follow up to the the BBC’s Beijing promo. I hope they give something equally superb for London 2012.

There is a 60-second version knocking around on YouTube, whilst a slightly shorter version, with the bright Olympic colours in the background formed the titles for the games.

And two weeks on – still not sure whether I love it or loathe it. Glad they finally ditched the Ski Sunday tune, and defo an improvement on the 2002 and 2006 titles – but not the excellent 1998 titles.

I was never a huge fan of the Beijing monkey though and come London I’d like to see a step away from these animated sequences and actually something a bit more traditional – but strikingly modern at the same time.

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