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Channel Nine has again refreshed itself, this time with the tagline ‘Welcome Home’.
There use of the Black Eyed Pea’s track “I Gotta Feeling” comes hot off the heels of CBS doing the same thing, but I guess that’s the price you pay for using overly predictable Top 40 music in your promotions.
For more from the new look check out this.
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One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.
And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).
I would’ve loved to have seen the names they rejected..
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Australia’s Funniest Home Videos now has one redeeming feature.. this swish new title sequence and its very cool spaghetti lettering.
- Thanks for the video Alex, and sorry again for.. well you know.
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As part of the massive marketing effort to promote to Baz Luhrmann’s new flick Australia, the Nine Network has been running a series of line-ups and idents themed around the movie. The odd combination of an epic film, and a line up featuring Two and a Half Men doesn’t exactly make sense, but very little does on Nine.
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The occasionally highest rating news service in Australia, the Nine News (formerly National Nine News) got a visual refresh this month.
Unfortunately the new look is huge step down from previous incarnations, with superfluous lines flying everywhere and ever classy solar flares, accompanied by a confusing combination of orange and blue, its less flagship-news-bulletin and more lifestyle-travel-show.
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“You make me want to shout”.. is not a slogan I would associate with a television network, there are just too many ways to turn it around on them.
But then again this hilariously bad promo for Channel Nine is 18 years old, coming to us from 1990. And perhaps back then, times were simpler, and marketing departments didn’t have to worry about what bloggers would say about them.
- Thanks to Sam for digging this up from the archives.
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Last week Channel Nine became the last of the commercial networks to begin broadcasting breakaway programming on their HD channel.
Nine HD joins the heavily promoted Ten HD, and the first on the scene 7HD.
While its very much early days for multichanneling in Australia, the real fun should begin January 1st next year when the networks get the chance to start broadcasting additional SD channels, and finally fulfilling the promise of digital television by hopefully embracing UK style multichanneling… e7, TenTwo, 9b etc.
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Channel Nine rebooted its Wide World of Sports franchise last Sunday and opened its first episode back in a over a decade with a look back at the shows history and various opening sequences.
- Big thanks to Christian for the video, much appreciated.
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…to get to the middle. And thus sums up my opinion of Channel Nine’s relaunch of their on-air look. One day a commercial network in Australia will do something interesting or a touch daring with their appearance, but today is not that day. The screenshot above is just one of the many generic images that litter this video.
To check out some genuinely innovative and creative idents have a look at S4/C from Wales, good od’ BBC One, the always entertaining Channel 4, or how about even MTV South America or Australia’s SBS back when they played idents.
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Slogan’s are tricky things, trying to distill an organisations entire mission into just a few words is a daunting task, but it can completely change a companies image.
Apple’s ‘Think Different‘ slogan is seen as a turning point for the company, ‘Got Milk?‘ turned dairy sales around in the US, and the beautifully meaningless ‘Just Do It‘ from Nike is still doing its job. One slogan you won’t hear people talking about in years to come however is Channel Nine’s new trainwreck of a promise.. “We Heart TV”.
Ah yes, the Nine Network, source of inspiration to poets across the ages.
That is Crikey’s critique of Channel Nine’s laughable new slogan, which honestly couldn’t be more a more inappropriate tag line if they tried, it’s up there with ‘Fair & Balanced‘.
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