…to get to the middle. And thus sums up my opinion of Channel Nine’s relaunch of their on-air look. One day a commercial network in Australia will do something interesting or a touch daring with their appearance, but today is not that day. The screenshot above is just one of the many generic images that litter this video.
To check out some genuinely innovative and creative idents have a look at S4/C from Wales, good od’ BBC One, the always entertaining Channel 4, or how about even MTV South America or Australia’s SBS back when they played idents.