One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.
And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).
I would’ve loved to have seen the names they rejected..