Go. Exclamation Point.

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One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.

And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).

I would’ve loved to have seen the names they rejected..

5 Responses to “Go. Exclamation Point.”

  • I think overall the idents are good, but they aren’t consistent with each other. I think flying glass would look good on the tv show adverts!

  • This is pretty nice. Love the song in the trailer, what’s the name of it ?

  • Anything positive to say maybe? At least they have produced a new channel, unlike Seven.

    And who said they are the most middle of the road channel, just your bias views? PPhhhh…

  • Go Airlines is defunct, yes, but only because it was bought by Easy Group. So hardly a fail.

  • Seriously,
    The Identification Screens are great and the name is much better than Seven Network’s new Digital channel “7 TWO”.

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