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SBS Videos: Promos

There’s always more to uncover.

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Launched earlier this year to highlight the diversity of factual programming on SBS, this trio of promos created by US Sydney and Method Studios are simply stunning.

This award winning campaign creatively integrates programme footage into a unique and compelling spot worthy of its broadcaster.

Full credits here.

Categories
SBS Videos: Idents

Seven billion and counting.. the new look SBS.

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This new spot for SBS is not only visually beautifully and perfectly timed, its also surprisingly profound, and layered in meaning that only a broadcaster like this would aim for. Created from a collaboration featuring:

contributions from Animal Logic, playwright Caleb Lewis, Indigenous creative agency Gilimbaa, Jam Sydney and Ghanaian born, Australian performer Dorinda Hafner.

Produced by US Sydney, with full credits here.

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Videos: Idents

Sneaking a peek at SBS Two.

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SBS Two means more of the world’s best stories, more in-language and first-run films, more sport, more news and current affairs and more chances to engage with the best that the world has to offer

Managing director Shaun Brown talking about SBS Two, which hits our screens tomorrow night from 6pm. Until then though, check out this thoroughly engaging new ident for the channel.

Update: Check out below for a look at the new channels idents and promos.

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SBS Videos: Top Gear

The first two minutes of Top Gear Australia.

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We’ve been promised a distinctively Australian version of Top Gear, so far though it resembles a distinctively franchised version of “regular” Top Gear.

As with the British version of the show, they’ve used the beginning of the first episode to tease us with what’s in the season ahead, which should give you a good idea of what kind of show we’re in for. As always, judge for yourself.

Categories
Videos: Promos Videos: Top Gear

Top Gear Australia starts September 29th.

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As television readies itself to enter an alternate universe, where Kath and Kim is acted by Americans, and Top Gear is hosted by Australians, the folks at SBS are prepping for one of the biggest launches in their history.

Top Gear Australia will be the first international version of the show, and makes its premiere September 29th. The new series is being referred to as “very Australian” by anyone who’s caught a glimpse. And good or bad, it should be interesting to watch, if for no other reason then to say how it can never stand up to the original…

Just like everyone does with The Office.

Categories
SBS Videos: Idents

The always emotive SBS relaunches.

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Everyone seems to have an opinion about the multicultural broadcaster SBS, which is certainly a better position to be in than having nobody care about you either way. So I’m sure we’re all bound to have something to say about this mornings relaunch of its on air image and logo. As for me, I think its pretty great, and well overdue.

The broadcaster refreshed its still very effective former logo based on the Mercator map, with a slightly more modern interpretation to create what is easily one of the best logos on Australian television (as it battles it out with the Lissajous).

SBS hasn’t been everyones favourite public broadcaster of late, especially thanks to the insertion of advertisements midway through shows, previously only allowed before and after programs. That aside though the network is growing a stable of quality alternative programming, including but not limited to South Park, Mythbusters, Big Love, Skins, Top Gear, and later this year Top Gear Australia. And while the network is still rooted in the obligations of its charter, perhaps this new look is all part of play to become Australia’s equivalent of Channel 4.

Branding was beginning to seem like an after thought to SBS in recent times, with no actual idents on air we were starting to get worried, especially considering the mini masterpieces that had once graced our screens. But it looks like sanity has resumed with these beautifully crafted on air images, a graceful modern logo, and a whole new website.. now if only we can get rid of the ads.

The multicultural broadcaster is now also blogging, with an explanation about the new brand from the networks Director of Marketing available here.

More videos from the relaunch after the jump…

Categories
SBS Videos: Top Gear

Top Gear’s race to the North Pole.

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If there is one show that quite deservedly gets a lot of banging on about on this blog, it’s Top Gear, and here I go again.. Tonight at 7:30pm SBS is airing the special North Pole race that I first mentioned back in July when it went to air on BBC Two. While I’m not sure it quite topped the American special in February, from sheer adventure alone, no other episode comes close.

And you’ve still got a few weeks left if you want to apply to host the Australian version of the show, the local production is bound to receive a lot of scrutiny and criticism so lets hope the it’s a little more American Office and a little less Amanda’s.

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Channel 4 SBS Videos: Promos

SBS and E4 show some Skins.

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I realise I’m probably giving this show a disproportionate amount of attention, especially considering I’m not even sure I like it, but its always had fairly cool promos, and really, at least it looks interesting, something thats been lacking lately on Australia’s prime time schedule… Whacked Out Sports? Really?!

Skins starts from season one tonight on SBS, and a new season starts soon on E4.

Categories
Videos: Broadcast News

Drunk on election night: How the ABC, SBS, Seven, Nine, Ten and Sky opened their coverage.

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Australian’s went to the polls yesterday, and we voted ourselves in a new government. The “Ruddslide” was pretty apparent from early on in the evenings coverage, but the outlook of the incumbent Prime Minister losing his own seat in parliament to a former ABC journalist kept the night pretty interesting.

Of the five free to air networks, Seven, Nine and the ABC offered “non stop” coverage from around 6pm, with SBS and Ten opting to only cover the election through updates and a late bulletin. Sky News also covered the event in full, and I’m pretty sure they haven’t stopped talking about it since.

A very vocal tally room (bloody Canberran’s) no doubt spurred on in part by The Chaser’s presence wasn’t particularly welcome by most broadcasters, but should make for a very good episode next Wednesday of The Chaser Decides.

The ratings for last nights coverage not surprisingly saw the ABC win the night, followed by Seven’s very slick coverage that was actually much better than their own promos would’ve suggested. Channel Ten’s repeat of The Empire Strikes Back came in third beating Channel Nine’s election coverage, which looked and felt like they were broadcasting from the mid nineties.

Update: Get a four minute recap of the whole election night below.

The ABC’s Insiders program compiled a montage of the entire night spanning the various networks coverage, it includes Kerry O’Brien’s ABC/ALP gaffe as mentioned in the comments.

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Categories
Channel 4 Videos: Promos

Summer Skins on SBS

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Skins is a British teen drama whose first series was broadcast earlier this year on Channel 4’s hip digital sibling E4 to some of the networks highest ratings. In Australia the show is set to air Mondays at 10pm on SBS over summer.

Having only watched the pilot episode when the show first launched, and breaking my own oft-proselytised rule of at least watching a second episode before giving up on a show, I don’t have much to contribute review wise about the show..

For an actual review of the show though, from someone whose watched it, and almost convinced me to give it another chance, check out Triple J’s film critic’s thoughts about it here. And I tend to agree that ABC2 needs to score some content like this to help build an identity for itself, Peep Show was a good start, but it needs more.

– Much belated thanks for the video Craig.