Tag: pubcaster

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European TV Videos: Idents

Public broadcasting en España.

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Corporación Radiotelevisión Española, or RTVE, is the state owned public broadcaster of Spain, operating eight television networks (including one just for classical music broadcasts), and six radio stations. Unlike the ABC or the BBC however, RTVE is financed with a combination of government funding and advertising.

Last week RTVE revealed its new branding, bringing together its aging brand into a “unified and common graphic language”. And although the new look isn’t expected to launch on-air until later in the year, the above video gives a thourough overview of the new look broadcaster, from its logos to stationary.

For a comparison of the new and old logos check out Brand New’s coverage.. and as for the song in the video, its ‘Take A Chance’ by The Magic Numbers.

– Thanks to Rocío from Summa for the video.

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SBS Videos: Idents

The always emotive SBS relaunches.

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Everyone seems to have an opinion about the multicultural broadcaster SBS, which is certainly a better position to be in than having nobody care about you either way. So I’m sure we’re all bound to have something to say about this mornings relaunch of its on air image and logo. As for me, I think its pretty great, and well overdue.

The broadcaster refreshed its still very effective former logo based on the Mercator map, with a slightly more modern interpretation to create what is easily one of the best logos on Australian television (as it battles it out with the Lissajous).

SBS hasn’t been everyones favourite public broadcaster of late, especially thanks to the insertion of advertisements midway through shows, previously only allowed before and after programs. That aside though the network is growing a stable of quality alternative programming, including but not limited to South Park, Mythbusters, Big Love, Skins, Top Gear, and later this year Top Gear Australia. And while the network is still rooted in the obligations of its charter, perhaps this new look is all part of play to become Australia’s equivalent of Channel 4.

Branding was beginning to seem like an after thought to SBS in recent times, with no actual idents on air we were starting to get worried, especially considering the mini masterpieces that had once graced our screens. But it looks like sanity has resumed with these beautifully crafted on air images, a graceful modern logo, and a whole new website.. now if only we can get rid of the ads.

The multicultural broadcaster is now also blogging, with an explanation about the new brand from the networks Director of Marketing available here.

More videos from the relaunch after the jump…

Continue reading “The always emotive SBS relaunches.”
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New Zealand TV Videos: Idents

New Zealand loves the feeling, on TV2.

idents

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My first New Zealand related post! These two idents come from TV2, which is part of the state-owned TVNZ corporation. And while it is a public broadcaster, TVNZ accepts advertising, which along with other commercial activities makes up 90% of the networks revenue.

A look at the channels line up draws immediate parallels to the Seven Network in Australia, except for Scrubs actually being in prime time (which makes it even more embarrassing that JD doesn’t know where New Zealand is), and the anomaly that resulted in NZ somehow broadcasting episodes of Men In Trees before the US.

– Thanks to the whole TVNZ team for supplying the videos.

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ABC2 Videos: Idents

Connecting 2: The new look ABC2 idents.

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ABC2 got its best bit of PR to date on Friday when ABC TV formally became ABC1 and reminded, or alerted people for the first time that there was in fact a whole other channel available from the National Broadcaster.

Like everything the ABC does, the old look of ABC2 had its hits and misses, some of my favourites from the previous set of idents are here, but again they were far outweighed by all the ordinary ones.

Now though we have a whole new on-air look to dissect, and the first thing I thought when I saw these was… hey, its ITV4! Back in 2005 ITV4 used a similar split screen device to create visual puns, ABC2 on the other hand seem to be using the split screen to highlight various juxtapositions, city-nature, young-old, casual-professional etc. Which is fine, although it completely falls apart about half way through and I find myself wondering what two girls drinking a milkshake is meant to represent..

Comments in a previous post have already pointed out the similarities that the first of these ABC2 idents above have to the video clip of “Concrete Boots” by After The Fall, check it out and see what you think. It’s a good song either way.

Then finally, to dislocate the entire series a little more they’ve introduced two other idents (below) that are based on “parkour“, the ‘art of displacement’ which again is a fine concept for a series of idents, but why only throw in two of them.

I guess what I’m saying is that I like consistency and a central theme to my idents, something that can be explored and developed, not just random images linked at times, but then not at others.

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(The idents were produced by zspace, who also did the new look ABC1.)

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ABC1 Videos: Idents

It begins with 1: The new look ABC1 idents.

Download the whole H264 bunch in one swoop here (129mb *.zip).

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I was desperate for the ABC to do something exciting when they relaunched their on-air brand today, but as yet I’m not sure if they’ve done it. While its a no-brainer that the national broadcaster needed to bring its channels into line with each other through a name change, the actual substance of the new look is where I am slightly less convinced.

From a technical and production standpoint the idents for ABC1 are on par or better than the rest of free to air to Australia, and while conceptually anything is deeper and more meaningful than ‘We Heart TV’, I guess I was expecting something grander and more profound than what I saw when I turned on the television at noon.

Visually the idents share a couple of characteristics with a series Channel Five in the UK ran early last year to celebrate its ten years of existence. In a similar style to what ABC1 has done they mixed live action with animation and in the case of Five contrasted the realities of life working in television against an evolving backdrop of child like imagination. And while the Five series cleverly aligned a networks tenth birthday to that of a child’s birthday through the animation, I’m unclear as to what the ABC is trying to achieve with a similar concept.

With all that said however, any criticism of the collection so far is from a perspective of international comparison, a comparison the average viewer will not be making, and when compared solely to local competition these idents and the new look in general is simply stunning, and will strike a chord as uniquely ABC.

I couldn’t agree more with Kim Dalton’s assertion that the national broadcaster is “embracing true multi-channelling”, and by taking an alternative path to that of other Australian networks is truly building a future and extending the longevity and purpose of the ABC in a landscape where other media organisations are looking downhill towards their own demise and irrelevance.

(The idents were produced by zspace, who have previously worked with the ABC to produce this earlier set of idents as well.)

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European TV Videos: Broadcast News Videos: Openings

Anything but anarchy from NRK.

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These are a series of openers from various news programs from the Norwegian national broadcaster NRK. The shows in order of appearance above are RedaksjonEN, Standpunkt, Urix and Østnytt.

The entirely CGI sequences keep away from the usual television news trap of using old footage to create drama and instead get an incredible amount of creative mileage from a small dot from the NRK logo that begins each show.

There’s a consistency here I love that makes each program distinctively NRK, which is something that lacks among the various news shows of say the ABC (7.30, Lateline, etc), however its probably debatable as to whether such cohesion between sepereate broadcasts is needed.

Check out more from the license fee funded Norwegian NRK in my earlier post here.

– And another huge thanks to Hans for the videos.

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European TV Videos: Idents

Switzerland: Neutrality, the Helvetia and Jung…

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snow

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forest

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..those three things are about the extent of my Swiss knowledge; we all know about the passport countrol and neutral stance Switzerland has taken, it turns out the countries latin name is Confœderatio Helvetica (which explains the .ch domain), and Carl Jung, who briefly had a crush on Freud was born there.

I’ve never been to the country, but its always interested me, and thanks to Christian I’m proud to be able to show you these beautiful idents, of what looks like a beautiful country from the Swiss public broadcaster SF. Its been a while since I liked a set of idents quite as much as these.

Two more clips after the jump.

Continue reading “Switzerland: Neutrality, the Helvetia and Jung…”