Download the whole H264 bunch in one swoop here (129mb *.zip).
I was desperate for the ABC to do something exciting when they relaunched their on-air brand today, but as yet I’m not sure if they’ve done it. While its a no-brainer that the national broadcaster needed to bring its channels into line with each other through a name change, the actual substance of the new look is where I am slightly less convinced.
From a technical and production standpoint the idents for ABC1 are on par or better than the rest of free to air to Australia, and while conceptually anything is deeper and more meaningful than ‘We Heart TV’, I guess I was expecting something grander and more profound than what I saw when I turned on the television at noon.
Visually the idents share a couple of characteristics with a series Channel Five in the UK ran early last year to celebrate its ten years of existence. In a similar style to what ABC1 has done they mixed live action with animation and in the case of Five contrasted the realities of life working in television against an evolving backdrop of child like imagination. And while the Five series cleverly aligned a networks tenth birthday to that of a child’s birthday through the animation, I’m unclear as to what the ABC is trying to achieve with a similar concept.
With all that said however, any criticism of the collection so far is from a perspective of international comparison, a comparison the average viewer will not be making, and when compared solely to local competition these idents and the new look in general is simply stunning, and will strike a chord as uniquely ABC.
I couldn’t agree more with Kim Dalton’s assertion that the national broadcaster is “embracing true multi-channelling”, and by taking an alternative path to that of other Australian networks is truly building a future and extending the longevity and purpose of the ABC in a landscape where other media organisations are looking downhill towards their own demise and irrelevance.