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This one looks cool, but the music is a bit too ‘colonial’ for me, much prefer the music they use in this ident, but maybe thats just the 20-year-old coming out in me.
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Category: Videos: Idents
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UK: BBC Three ‘Afro’
Update: Check out a bunch more of the BBC Three “blob” idents here.
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This was the only BBC Three ident I captured on my trip, I did see a few others though, and while there not my favourite, they are pretty cool, and seem to be reflective of BBC Three as a channel.
I like it how they introduce the BBC Three box logo in different way, like it dropping into the screen or being revealed with a transition like it is in this one. The music is very cool, and I love the way they use audio from all different places as the voices for the blobs.
I’m also experimenting with my video encoding, so could you tell me which version (bigger or smaller) looks and sounds the best on your computer, and which you prefer. I work on a Mac so it can be hard to tell how the rest of the world see’s things.
> RealPlayer Stream (394kb)
This is the local variation of Channel Nine’s ident. Because I live in Canberra, I get the regional affiliate, Win, and not Nine, but they look the same. I’ve never really liked these that much, but others seem to.
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UPDATE: Slightly longer version of this ident.
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This was the first BBC ident I ever saw and not living in the UK I may have never seen it if it wasn’t for the hilarious Dead Ringers which airs on the ABC in Australia.
It was this ident that really got me interested in the television presentation and design genre, and basically the reason I started this site. I’d never seen such effort put into TV branding before this and the quality of it just blew me away.
This was also the first time I heard a ‘continuity announcer’ talk live over an ident and I think this British broadcasting oddity is something we should import to Australia.
I hope you enjoy it as much as I did when I first saw it, and I have many more UK idents to come.
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UK: BBC2 ‘Sticky’
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The BBC2 idents are just amazing, the animation is seamless, and I love how in this one the ‘2’ actually interacts with the logo on the screen. Many more BBC2’s to come.
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UK: 4 ‘Power Lines’
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From the network that brings Big Brother to the UK comes this ident featuring powerlines that come together to form the Channel 4 logo.
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Why can’t an Australian network do something as cool and simple as a shark eating a meat version of their logo? Love it.
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River: 2
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Nice, short ABC2 ident, very cool scenery, I like the use of the white-on-black “2” at the end. Enjoy (all 14 seconds of it).
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Gottaloveit: Housewives
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On a rather eventful trip to Sydney I managed to grab this Channel 7 ident. It was the first time I’d actually seen the non-regional idents (as I live in Canberra) for 7 and although I’m not a fan of idents just being cross promotion for other shows, 7 do a pretty good job gluing together stock footage into something cool (if not very short).
Two more Network Ten idents, the first one features Bert Newton, and the second has the guy who plays Paul on neighbours.
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