UPDATE: Slightly longer version of this ident.
> RealPlayer Stream (1mb)
This was the first BBC ident I ever saw and not living in the UK I may have never seen it if it wasn’t for the hilarious Dead Ringers which airs on the ABC in Australia.
It was this ident that really got me interested in the television presentation and design genre, and basically the reason I started this site. I’d never seen such effort put into TV branding before this and the quality of it just blew me away.
This was also the first time I heard a ‘continuity announcer’ talk live over an ident and I think this British broadcasting oddity is something we should import to Australia.
I hope you enjoy it as much as I did when I first saw it, and I have many more UK idents to come.