Category: Videos: Promos

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American TV Videos: Promos

Welcome back NBC.

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The Office, Scrubs and 30 Rock are three of the best shows on television, they’re all broadcast by NBC on Thursday nights, and they all made their post-strike returns to our screens just a few days ago.

These three shows have all received Peabody Awards in recent years, and given the chance I’ll happily go on about how important good comedy is.

NBC has a strange place in my heart, and although its unfair to judge any network by the sum of its parts, its undeniable that NBC has some amazing individual programs, and from this outsiders opinion appears to foster quality in its programming, sometimes at the expense of immediate ratings gratification.

Whether its The Office, 30 Rock, Scrubs, Friday Night Lights, or Saturday Night Live, no other network delivers as much of my television content as NBC, which is quite an achievement, and also a little sad that its not an Australian channel.

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BBC One Videos: Promos

Penguins can fly on the BBC’s iPlayer.

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UPDATE: Added the “making of” video above.

While the ABC is still busy getting its Playback service off the ground, the BBC’s iPlayer is already a huge success with over 17 million downloads and streams since its Christmas day launch.

To celebrate April Fools Day and further promote the iPlayer platform the BBC produced this very funny and creative promotion that ran yesterday across BBC television, and generated the kind of 1st of April newspaper stories we’ve all come to expect, with the Mirror reporting: First-ever images of the world’s only flying penguins.

The Guardian has reported that the spot was likely well worth the money for the coverage it received, and while the BBC is certainly raising the bar on the digital future, I can’t wait to see what the ABC delivers.

– Thanks to Craig for the video.

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ABC1 Videos: Promos

Summer Heights headed for HBO and BBC Three.

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It’s just been reported that the Australian mockumentary Summer Heights High has been sold for international broadcast to BBC Three in the UK, and none other than HBO in the United States.

Chris Lilley won a Rose d’Or for his previous show, We Can Be Heroes, and will no doubt garner even greater attention with these new distribution deals. And while various other Australian productions have made their way onto American television, this will certainly be one of the most high profile.

Continue reading “Summer Heights headed for HBO and BBC Three.”
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ABC1 Videos: Promos

Hello Future: The ABC’s digital ambitions.

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The ABC made some big announcements about its digital future today, including the launch of an iPlayer-esque service called ABC Playback, a for-pay download store, and the groundwork for the long anticipated 24 hour news channel.

And while theres plenty of time to talk about the need for platform agnosticism and critique the interface and branding, the one thing that is entirely clear is that the national broadcaster is leading the way among Australian broadcasters, and further demonstrating its relevance during this digital revolution.

Read all the details here or check out some of the action in the video above.

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Seven Network Videos: Promos

The monolithic Gladiators.

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Gladiators is making its return to Australian television after a decade off-air, and while I do have fond memories of the show as an 11 year old in primary school, I’m probably less excited about it this time around.

I am however pretty impressed with the epic-of-a-promo thats been on-air recently, there are two versions of the spot, the first is for metro markets and ends with the monolithic Seven logo, and the other ends with the big G for regional networks.

The promo was filmed around Kiama, New South Wales, and was created by Motion Foundry, Tim Barrett, and Graham Donald.

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ABC2 Videos: Promos

The red, the green, and the orange of ABC2.

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While I was a fan of some of the old ABC2 idents, and am still getting used to the new ones, something about the network that always left me unimpressed was the murky-green-water theme that dominated their promos and other on-air branding. The new ABC2 however has got a fresh coat of paint, and with its bold use of red, green and orange gives a distinctive look, that for me at least gives the network a feeling of independence, and some even footing with ABC1.

The new look was developed by Tactic, check out what they did to ABC1 here.

UPDATE: It turns out the ABC has never had a unifying channel brand like they’ve just adopted, and whats on-air right now isn’t the gold standard that was intended (the third video above for example), so while whats on-air catches up with what was intended, check out the screenshots below for an idea of what we should expect soon.

Continue reading “The red, the green, and the orange of ABC2.”
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ABC1 Videos: Promos

The red, the white and the blue of ABC1.

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While the new idents make up just part of the ABC1 look, another major factor is the on-air branding of promos and other broadcast materials. The task of developing a new look was left up to Tactic who came up with “a ‘toolkit’ of over 200 channel branding elements including colour palette selection, font selection, on-air promo packaging, supers and menus… The new branding provides the foundations for the ABC to create and produce their own promos and on-air elements.”

Tactic didn’t come up with the new logos, they were supplied by the ABC, but they did do the rest, and while the red, white and blue initially confused me a bit, its beginning to sink in. It’s certainly distinctive and very clean, qualities I tend to find appealing.

Check out the new on-air branding from Tactic for ABC2 here.

UPDATE: It turns out the ABC has never had a unifying channel brand like they’ve just adopted, and as mentioned in comments earlier whats on-air right now isn’t the gold standard that was intended, so while whats on-air catches up with what was intended, check out the screenshots below for an idea of what we should expect soon.

Continue reading “The red, the white and the blue of ABC1.”
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Foxtel Videos: Promos

A fresh paint of Oscar brilliance.

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The 80th Academy Awards is scheduled for the 24th of February, and to celebrate these eight decades of excellence in cinema Turner Classic Movies is holding 31 days of Oscar programming across its network.

Produced by Fresh Paint, this stunning promo melds classic moments from movie history with live action and animation to create a truly creative and refreshing take on the old programming song-and-dance.

The simple yet beautiful music composition is incredibly effective and transcends the varied movie genres represented in this stunning piece of television promotion.

– First discovered through the Motiongrapher, check them out.

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Channel Five Videos: Promos

Australia = Kangaroos and Neighbours.

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If it wasn’t for the fact that I actually see kangaroos on a daily basis I’d probably be lambasting these Neighbours promos on Channel Five for there overuse of our national icon, but I guess its hard to argue with a cliché when you’re living in one.

In summary, Neighbours is leaving the BBC and heading to Five.

– Thanks for the videos Craig.

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Seven Network Videos: Promos

Getting ready to Gottaloveit.

seven gottaloveit

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Channel Seven’s song and dance (literally) about their upcoming programming.