Seven Network Videos: Promos

The monolithic Gladiators.

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Gladiators is making its return to Australian television after a decade off-air, and while I do have fond memories of the show as an 11 year old in primary school, I’m probably less excited about it this time around.

I am however pretty impressed with the epic-of-a-promo thats been on-air recently, there are two versions of the spot, the first is for metro markets and ends with the monolithic Seven logo, and the other ends with the big G for regional networks.

The promo was filmed around Kiama, New South Wales, and was created by Motion Foundry, Tim Barrett, and Graham Donald.

8 replies on “The monolithic Gladiators.”

The US are reviving Gladiators.
Australia are reviving Gladiators.
Here in the UK, Sky One are reviving Gladiators.

I have said it before and I will say it again, Seven do a good promo. And this is no exception.

Are you sure it was made in Australia? The mix of people and faces in the promo looks far more like a typical American population than an Australian one. There’s not one Asian face in there, which you might expect from an American promo but not an Australian one.

I wonder if it is not an Australian adaptation of an imported promo – maybe a few Australian scenes just to “localise” it a bit.

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