Category: S4/C (Welsh)

Download the whole H264 bunch in one swoop here (97.4mb *.zip).

> Quicktime H.264
(8.9mb)
> iPod Compatible
(3.1mb)
> Watch in Flash
(6mb progressive)

> Quicktime H.264
(9mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(5mb progressive)

> Quicktime H.264
(9mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(6.4mb progressive)

> Quicktime H.264
(9.1mb)
> iPod Compatible
(4mb)
> Watch in Flash
(6.5mb progressive)

> Quicktime H.264
(9mb)
> iPod Compatible
(2.1mb)
> Watch in Flash
(6mb progressive)

> Quicktime H.264
(9mb)
> iPod Compatible
(3.2mb)
> Watch in Flash
(6.3mb progressive)

> Quicktime H.264
(16mb)
> iPod Compatible
(8.1mb)
> Watch in Flash
(4.6mb progressive)

> Quicktime H.264
(8.6mb)
> iPod Compatible
(7.9mb)
> Watch in Flash
(4.3mb progressive)

> Quicktime H.264
(5,4mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(2.2mb progressive)

> Quicktime H.264
(13.4mb)
> iPod Compatible
(6.9mb)
> Watch in Flash
(10mb progressive)

I first gushed all over these ‘audio reactive’ idents back in December last year, and that was when I’d only seen three of them. Now I’m happy to present the whole collection, along with a making-of video. And while my absolute favourite of the bunch remains the “lamp store” spot, some of the new inclusions such as “welding” and “power lines” are just as excellent.

And while the concept for these idents continue to blow me away, I think the more successful spots tend to be the ones that have the voice altering the environment in a more natural and realistic way. For example the “car park” ident doesn’t have the same impact when the visual reaction to the voice is quite so surreal. And as for the “ice cream truck” spot, I’ve been told its used during children’s programming, which makes sense, because compared to the rest its straight out bizarre.

Check out the making of video below, and a big thanks to folks at Proud Creative and Minivegas for the videos.

> Quicktime H.264
(72mb)
> iPod Compatible
(24mb)
> Watch in Flash
(49mb progressive)

> Quicktime H.264
(16mb)
> iPod Compatible
(8.1mb)
> Watch in Flash
(4.6mb progressive)

> Quicktime H.264
(8.6mb)
> iPod Compatible
(7.9mb)
> Watch in Flash
(4.3mb progressive)

> Quicktime H.264
(5,4mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(2.2mb progressive)

Proud Creative, working for Welsh broadcaster S4/C have created some of the most stunning videos I’ve posted on this site. I was immediately impressed by the “invisible patriotism” of the Welsh people that they captured in their earlier idents for them, and everyone was mesmerised by the infinite loop that filled S4/C’s on-air down time.

Now though it’s time for something new from Proud and S4/C, something technically very tricky and something thats a world first. Basically they have shot some new idents on film, but with some computer wizardry from Minivegas and some custom designed audio reactive software they are able to create “realtime rendering of live action elements”. Which means the continuity announcers voice actually effects what is on screen, similar to what BBC Four used to do, but on a whole new level.

Watch the videos above in order for the best experience, as they give an explanation as to what is going on, and start thinking about the endless possibilities S4/C have to expand this series.

– Thanks to Dan and Roger from Proud for the videos.

> Quicktime H.264
(49.8mb)
> iPod Compatible
(27.2mb)
> Watch in Flash
(23mb progressive)

Something there should probably be more of on this site… a look behind the scenes at the making of some idents. This making of video comes courtesy of Dan at Proud Creative and gives us a peek at some of the production that went into making this awesome ident package.

Check out the ten idents that make up the finished product here.