> RealPlayer Stream: ITV Ident (670kb)
I only managed to capture one ITV ident while I was away, and compared to the other British broadcasters they aren’t really that engaging. However, something a little more interesting from ITV are their 50th anniversary promos. Its very polished and although I don’t recognise some of the celebrities its still very well done.
> RealPlayer Stream: ITV 50th (2mb)
(With thanks to Martin from Mocksfactory)
> RealPlayer Stream (600kb)
Because I live in “regional Australia”, as I’ve mentioned before I don’t get the real broadcasts of the commercial stations. For Nine, I get Win, for Ten, I get Southern Cross, and for Seven, I get Prime.
This ident comes from Prime, the broadcaster that is “bringing it home to me”. I’m not a big fan of purely computer generated idents, I tend to prefer the BBC1’s of the ident world.
I love these BBC Four idents, they’re everything idents should be, visually engaging and a little pretentious. I knew what to expect when I switched on BBC Four (well as much as this sketch from Dead Ringers could have taught me).
My favourite of these is probably “Brit Pop”.
> “This is BBC Four” RealPlayer Stream (232kb)
> “Personal Traumas” RealPlayer Stream (540kb)
> “Brit Pop” RealPlayer Stream (1.1mb)
> “The Man Who Deciphered Linear B” RealPlayer Stream (1mb)
> RealPlayer Stream Smaller (477kb)
> QuickTime Download (1.4mb)
This one looks cool, but the music is a bit too ‘colonial’ for me, much prefer the music they use in this ident, but maybe thats just the 20-year-old coming out in me.
Update: Check out a bunch more of the BBC Three “blob” idents here.
> RealPlayer Stream Smaller (420kb)
> RealPlayer Stream Bigger (1.2mb)
This was the only BBC Three ident I captured on my trip, I did see a few others though, and while there not my favourite, they are pretty cool, and seem to be reflective of BBC Three as a channel.
I like it how they introduce the BBC Three box logo in different way, like it dropping into the screen or being revealed with a transition like it is in this one. The music is very cool, and I love the way they use audio from all different places as the voices for the blobs.
I’m also experimenting with my video encoding, so could you tell me which version (bigger or smaller) looks and sounds the best on your computer, and which you prefer. I work on a Mac so it can be hard to tell how the rest of the world see’s things.
I’ve been back in Canberra for a few days, and in the spirit of inclusivity, I thought I would update the blog logo to celebrate my newly added UK idents. I’ve also decided to tell the world about my impending university graduation, what can I do with a Bachelor of Communications again?
> RealPlayer Stream (394kb)
This is the local variation of Channel Nine’s ident. Because I live in Canberra, I get the regional affiliate, Win, and not Nine, but they look the same. I’ve never really liked these that much, but others seem to.
> RealPlayer Stream (729kb)
> Quicktime MPEG4 Download (1.2mb)
UPDATE: Slightly longer version of this ident.
> RealPlayer Stream (1mb)
This was the first BBC ident I ever saw and not living in the UK I may have never seen it if it wasn’t for the hilarious Dead Ringers which airs on the ABC in Australia.
It was this ident that really got me interested in the television presentation and design genre, and basically the reason I started this site. I’d never seen such effort put into TV branding before this and the quality of it just blew me away.
This was also the first time I heard a ‘continuity announcer’ talk live over an ident and I think this British broadcasting oddity is something we should import to Australia.
I hope you enjoy it as much as I did when I first saw it, and I have many more UK idents to come.
> RealPlayer Stream (781kb)
> Quicktime MPEG4 Download (1.4mb)
The BBC2 idents are just amazing, the animation is seamless, and I love how in this one the ‘2’ actually interacts with the logo on the screen. Many more BBC2’s to come.
> RealPlayer Stream (1.5mb)
> Quicktime MPEG4 Download (2.6mb)
From the network that brings Big Brother to the UK comes this ident featuring powerlines that come together to form the Channel 4 logo.