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Olympics broadcast branding has been a bucket full of cliches so far. And while the BBC’s incredibly unique take on the Games has been a much needed dose of fresh air, Norway’s national broadcaster NRK have delivered a nice spin on the usual slow motion althetes imagery with this Heroes-meets-300 inspired spot.
– Thanks to Hans for the video.
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UPDATE: Added the “making of” video above.
Designed by BDA Singapore, this is the “official opening title sequence to the Beijing Olympic Games 2008”. Official because its the sequence used by Beijing Olympic Broadcasting, the host broadcaster of the games set up to provide television signals of the games to the rest of the world.
The video is a combination of live action and 3D animation, and is based around the “Chinese elements of nature – metal, wood, water, fire & earth”.
Read more about the spot here and here, and thanks to Nick for the video.
The trailer for W. from Oliver Stone.
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The Opening Ceremony may still be a day away, but the first event is about to start in the Games of the XXIX Olympiad, which means coverage has begun, and the full Olympic look of Australia’s Seven Network is being rolled out.
The BBC have taken a very unique approach to their Olympics branding, as you’ll see above Seven have stuck with the traditional “gold-infused slow-motion footage of athletes†imagery that seems to be the norm, albeit executed in a very slick fashion.
More Olympics coverage to come throughout the Games.
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David Mitchell, from That Mitchell and Webb Look recently narrated a Channel 4 series called TV is Dead? all about the “challenges the television industry is currently facing as a result of the digital revolution”.
One part of the series looked at the often over looked importance of television idents, something Australian television loves to dismiss, and something that this site is all about promoting. The clip should serve as an interesting introduction to the world of idents, and also offers a great peek into the UK television industry.
– Enormous thanks to Andy for the video.
Check out the teaser trailer for Pixar’s next feature “Up”. Coming in 2009.
UPDATE: And the Emmy goes to Mad Men. The full list of winners is available here.
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The nominees for the 2008 Primetime Emmy Award for Main Title Design have been announced, last year Dexter won, and in the running for it this year:
> Advertising drama Mad Men from AMC
> HBO telemovie Bernard and Doris
> Geek action hero Chuck on NBC
> CIA miniseries The Company
> And cancelled Fox series New Amsterdam
For all the details on who made what, check out this. And the winner will be announced at the Creative Arts ceremony on September 13th.
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On the same day that Starbucks announced they were bailing out Australia, another iconic American brand is launching itself here, hopefully with better results.
TiVo, the personal video recorder that became a verb, went on sale around the country today. Backed by the Seven Network, and with no monthy fees, its being positioned as the anti-Foxtel, although slightly steep at $699, the theory is thats all you’ll ever pay.
Check out the iPod inspired commercial for the new device above.
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An incredibly simple use of aerial footage, combined with the familiar beats of music that screams “you’re watching a news channel” create a surprisingly effective collection of idents for Al Jazeera English.
They express the kind of simple dignity that an international news channel broadcasting to over 100 million people should command, as opposed to say this.
– Big thanks to Sean for the videos.
The return of Dexter. Series 3 trailer.