Seven Network Videos: TV

Goodbye Starbucks, Hello TiVo.

TiVo launches in Australia (9mb) >> To comment and see other videos visit

> Quicktime H.264
> iPod Compatible
> Watch in Flash
(7.2mb progressive)

On the same day that Starbucks announced they were bailing out Australia, another iconic American brand is launching itself here, hopefully with better results.

TiVo, the personal video recorder that became a verb, went on sale around the country today. Backed by the Seven Network, and with no monthy fees, its being positioned as the anti-Foxtel, although slightly steep at $699, the theory is thats all you’ll ever pay.

Check out the iPod inspired commercial for the new device above.

2 replies on “Goodbye Starbucks, Hello TiVo.”

Sean, I think it’s because they have their own established brand…

…lemme guess. Gloria Jean’s?

Just guessing – that’s how they market themselves in the Philippines. “Australia’s number one coffee brand” or something.

As for the TiVo ad, well, it’s good because it’s straightforward.

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