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Australia’s newest channel just launched. ONE, the new free to air sports channel from the Ten Network officially kicked off this evening at 7:30pm.
Check out the first two minutes of the new channel on air above.
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The free to air digital multichannel revolution may finally-perhaps-kinda be upon us. From March 26th the Ten Network will be the first of the commercial networks to launch a fully fledged 24/7 digital multichannel in the form of ONE, a sports dedicated free to air channel.
Ten’s decision to launch a whole new brand for the channel, instead of simply launching ‘Ten Sports’ seems to be working. The look and feel of ONE is very polished, contemporary and inviting, no surprise though from the only commercial channel that seems to have any idea about how to brand.
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Channel Ten have rejigged their news branding, with before and after videos above, I’m sure you’ll be as dissapointed as me with the new look. And in case you can’t tell which is the new look, its the one with all the not so subtle Sony Vaio laptops and abrupt music transitions when they start talking about sport.
And you wonder why people make so much fun of broadcast news these days.
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Did you know there was an Emmy for best main title design? One company that knows all about it is Digital Kitchen, who in 2002 won for their stunning work on the Six Feet Under opener, and scored big again last year with the titles for Dexter.
Dexter made its free to air debut in Australia this week, but both seasons were already over with on subscription television, with Foxtel’s new Showcase channel launching itself on the back of everyone’s favourite serial killer.
I watched both seasons of Dexter over summer, and became enthralled with the adventures of the dysfunctional Dexter Morgan, which brings me to my question..
Why didn’t Ten just pick this up in the first place? Free to air television isn’t exactly proving its relevance by letting Dexter (and others) make their debuts on pay TV.
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Australian’s went to the polls yesterday, and we voted ourselves in a new government. The “Ruddslide” was pretty apparent from early on in the evenings coverage, but the outlook of the incumbent Prime Minister losing his own seat in parliament to a former ABC journalist kept the night pretty interesting.
Of the five free to air networks, Seven, Nine and the ABC offered “non stop” coverage from around 6pm, with SBS and Ten opting to only cover the election through updates and a late bulletin. Sky News also covered the event in full, and I’m pretty sure they haven’t stopped talking about it since.
A very vocal tally room (bloody Canberran’s) no doubt spurred on in part by The Chaser’s presence wasn’t particularly welcome by most broadcasters, but should make for a very good episode next Wednesday of The Chaser Decides.
The ratings for last nights coverage not surprisingly saw the ABC win the night, followed by Seven’s very slick coverage that was actually much better than their own promos would’ve suggested. Channel Ten’s repeat of The Empire Strikes Back came in third beating Channel Nine’s election coverage, which looked and felt like they were broadcasting from the mid nineties.
Update: Get a four minute recap of the whole election night below.
The ABC’s Insiders program compiled a montage of the entire night spanning the various networks coverage, it includes Kerry O’Brien’s ABC/ALP gaffe as mentioned in the comments.
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I realise this news is now a week old, but I was only just reminded that I actually had footage to accompany it. Basically, if you haven’t heard, Charmaine Dragun, a 29 year old journalist and news anchor for Network Ten tragically committed suicide last week. Read more about her life, career and battle with depression here.
A public memorial will be held on Monday, and in lieu of flowers the family is asking that donations be made to Beyond Blue.
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The American version of The Office is without a doubt, one of the best sitcoms around. It is one month from today until the fourth season starts in the US, but tonight on Ten, you can catch the beginning of season three, which may not make a lot of sense to the uninitiated since the second season ends on a cliffhanger.. but anyway.
Ten treated this show pretty horribly, pulling it from prime time when the pilot didn’t rate well, and then playing a bunch of episodes late on Sunday nights. Well now they’re giving it kind of a chance, playing it at 10:25pm tonight after Californication.
If you haven’t seen it before, the first two seasons are on DVD, and season three is all over the net, so like I said with Weeds on 9, do yourself a favour and watch it at your own leisure, because you know Ten is just going to end up pissing you off somehow.
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Neighbours, the great Australian soap, got a revamp today. Ratings were dropping, and with the BBC not willing to pay £300m for an eight year contract I guess they decided it was time something was done.
The new look has a few new faces, loses a few old faces, will tone down the crazy storylines, and hopefully start to “look” a lot better now that its all being shot in HD.
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